Is your "chic" website design actually killing your conversion rates? Carol Shih (Qodespace) joins us to expose the mobile UX mistakes and ADA compliance risks threatening 7-figure brands today. Tune in to learn how to replace founder intuition with data-driven CRO strategies that actually sell.
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Your email and SMS strategy is likely built on a slow, outdated agency model that is costing you sales.
On The Pennock Knockdown, I spoke with retention expert Nikita Vakrushev about why "Speed as King" is the new model for profitability and how to fix your broken funnel.
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This week, Nikki sits down with 15-year SEO veteran Jason Berkowitz, founder of Break the Web, to discuss the most turbulent year in search history. With Google's new AI Overviews "taking tons and tons of clicks" away from top-of-funnel content, the old playbook is officially broken. Jason breaks down the new foundational framework for DTC brands, explaining why Schema and digital PR are now more critical than ever.
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How do you scale a DTC brand with enterprise-level precision? We chat with Leslie McIntosh, Founder of Brand Botany and a veteran of L'Oréal and Revlon, to unpack the strategy. Leslie shares why her "Fewer, Bigger, Better" campaign philosophy is essential for maximizing ROI and proving incrementality.
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Unlock massive ROAS by combining influencer content with paid media. Discover why amplifying authentic creator content on platforms like TikTok & Meta is crucial for driving conversions beyond organic reach. Learn strategic execution, rights management, and key measurement tactics to scale your brand. Pennock helps you master the Influencer-Paid Media Power Play for maximum impact.
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In the rapidly evolving landscape of digital marketing, the rise of Artificial Intelligence has sparked both excitement and apprehension. Today, we're diving into this dynamic world with Lisa Ressler, Founder and CEO of BigClickCo.
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The 'skinification' trend is transforming beauty. Learn how applying skincare principles to makeup, hair, & body impacts your paid media! Discover new angles for holistic beauty brands: cross-category targeting, ingredient-focused messaging, and educational ads. Adapt your strategy to meet savvy consumer demands for multi-benefit products & wellness. Pennock helps you optimize paid ads for this evolving market. Unlock holistic beauty growth!
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In the bustling world of CPG, where quality can often be sacrificed for scale, some founders stand firm on their vision. Today, we're diving into the inspiring journey of Hannah Awada, the visionary Founder and CEO behind Hummus Goodness, who recently joined us on the Pennock Knockdown podcast. Her story is a testament to identifying a genuine market need, upholding uncompromising standards, and navigating growth with patience and integrity.
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Is ad fatigue killing your paid campaign performance? Learn why this silent killer leads to declining CTRs & lower ROAS across all platforms. Discover how to combat it with a robust creative pipeline, strategic rotation, diverse formats (UGC, video), and data-driven audience management. Pennock helps you keep your Google Display, Meta, & TikTok ads fresh and converting. Don't let ad fatigue stop your growth!
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Unpacking Purpose: How 7 Words Can Transform Your Digital Marketing Strategy
Welcome to another edition of The Pennock Knockdown, where we dive into strategies and tactics for digital marketing leaders. In a world saturated with fleeting trends and constant pivots, understanding your core identity is more crucial than ever. That's why in a recent episode, we sat down with Ian Chamandy, a seasoned expert with over 20 years of experience helping more than 400 organizations—and individuals—define their purpose and become consistently, uniquely remarkable.
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