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Affiliate Management for DTC

Affiliate marketing that adds a profitable revenue channel.

We launch, manage, and scale affiliate programs for DTC beauty brands, recruiting the right partners across every major network and turning them into consistent, incremental sales.

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Affiliate program management
17X
Return on affiliate spend
376%
YoY program growth
56%
More revenue from active publishers
Networks & Platforms

We run your program on every network that matters.

TikTok Affiliates
Amazon Affiliates
Awin
Impact
ShareASale
Rakuten
CJ
ShopMy
LTK
Full Program Management

A turnkey affiliate function, on your team.

You get a senior team that runs the program end to end, from recruiting the right partners to protecting your margin, so affiliate becomes a channel you can count on.

Recruit

The right partners, not just more of them.

We recruit high-quality publishers and creators across every network, matched to your category, audience, and margin.

Manage & optimize

Day-to-day program management.

Placements, commission structures, negotiations, and fraud monitoring, handled so your program stays healthy and profitable.

Report & grow

Transparent, incremental-first reporting.

Weekly and monthly reporting tied to incremental revenue and new customers, not vanity numbers, then we scale what works.

Launch or Scale

Wherever your program is today.

Launch a new program

Start the right way, the first time.

  • Choose and set up the right network
  • Structure commissions to protect margin
  • Recruit your first quality partners
  • Get to revenue fast, without the guesswork
Scale an existing program

Re-energize and grow.

  • Audit and fix an underperforming program
  • Activate and reward your top partners
  • Expand into new partner types
  • Drive incremental, profitable revenue
Partner Types

The partners we recruit and manage.

A full mix of performance partners across the funnel. Everything but flat-fee influencer campaigns, which we keep as a separate service.

Content & editorial

Authority sites and editorial placements that reach buyers researching your category.

Creators & affiliates

Performance-based creators via LTK, ShopMy, and TikTok Affiliates, paid on results.

Deal & coupon

Deal and code partners that capture purchase-ready shoppers at the moment of intent.

Loyalty & cashback

Cashback and loyalty platforms that lift conversion and repeat purchase.

Review & comparison

Review and comparison sites that convince and convert high-intent shoppers.

Tech & tracking

Technology partners that find, attribute, and recover incremental sales.

Paid traffic partners

We recruit affiliates who buy media, not just affiliates who post.

The highest volume partners in any mature program front their own ad spend. Most programs never reach them, because a percentage of sale payout gives a buyer nothing to bid against.

Payout

A fixed payout priced off your margin

We set a first order CPA against your contribution margin and category return rate, gated to new customers and clawed back on refunds. Not a category default applied to everyone.

Terms

Payment terms that actually recruit

Terms win buyers more often than headline rates. A partner running real budget is financing your acquisition until you pay, so we build payout cadence and the float question in from day one.

Tracking

Tracking a buyer will trust

Server side postbacks, clean order level tagging, and deduplication against your paid social reporting so the same sale is not paid twice and your in platform numbers stay honest.

Search policy

A policy with room to buy

Brand terms, misspellings and trademark use stay protected. Generic non brand keywords stay open. A blanket ban reads as safe and quietly makes your program unbuyable.

Why us

We sit on both sides of the table.

We manage programs on Awin, Rakuten, Impact, ShareASale, CJ, ShopMy, LTK and TikTok Affiliates, and we buy performance media every day. Knowing what a buyer needs before they will run your offer is what lets us price a payout they will actually take.

Results

Affiliate that pays back.

Placeholder metrics built from our channel benchmarks, swap for each client's real numbers.

17X
Return on affiliate spend
376%
YoY program growth
+56%
Revenue from active publishers
3.4X
Incremental new customers
+210%
Active publisher growth
38%
Of revenue from affiliate
Our Process

From audit to incremental revenue.

A clear path, whether you're launching or scaling.

01

Audit & strategy

We review your program, networks, commissions, and partner mix, then build a growth plan.

02

Recruit & launch

We onboard the right network, structure commissions, and recruit quality partners.

03

Manage & optimize

Daily partner management, placements, negotiations, and fraud monitoring.

04

Report & scale

Transparent reporting tied to incremental revenue, then we scale what works.

Program governance

In beauty and supplements, your partner's claim is your liability.

Federal guidance extends responsibility for health and performance claims past the brand to endorsers and agencies. We build the controls in at launch rather than after a letter arrives.

Claims

Pre approved claims library

A written list of what partners may and may not say, issued with every brief, with post publish sweeps because affiliates edit landing pages after approval.

Reviews

Review and testimonial policy

No incentive conditioned on positive sentiment, disclosure standards applied to every partner, and a documented moderation trail you can hand to counsel.

Subscription

Enrollment and cancellation review

If partners drive members and subscribers, the signup and cancellation flow becomes part of the risk surface. We review it before we scale traffic into it.

Common Questions

Questions we hear most.

Which networks do you work with?+
All the major ones: TikTok Affiliates, Amazon Affiliates, Awin, Impact, ShareASale, Rakuten, CJ, ShopMy, and LTK. We're platform-agnostic and run your program wherever it's hosted.
Do you launch new programs or only manage existing ones?+
Both. We launch programs from scratch, set up on the right network, and structure commissions, and we re-energize and scale existing programs that have stalled.
How is this different from influencer marketing?+
Affiliate is performance-based, partners earn a commission on the sales they drive. We run the full affiliate mix including creator-affiliates via LTK, ShopMy, and TikTok. Flat-fee influencer campaigns are a separate service.
How do you measure success?+
Incremental revenue and new customers first, alongside return on the channel and the growth of your active publisher base, all in transparent weekly and monthly reporting.
How fast will we see results?+
It varies by starting point, but most programs ramp over the first few months as we recruit and activate partners, with growth compounding from there.
Free Program Review

See what your affiliate program could do.

We'll review your program (or map a new one), show you the partner and revenue opportunity you're missing, and hand you a plan. No commitment.

Get a Free Program Review