We run paid media, SEO, and creative for female-focused DTC brands that want more revenue, stronger LTV, and a new-customer engine that keeps compounding. One in-house team, every channel that matters.
Science-backed skincare and clinical lines that need paid media tuned to education, proof, and repeat purchase, not just first-order volume.
Fast-moving color, scent, hiar and makeup brands where creative velocity and TikTok Shop decide who wins the shelf and the feed.
Wellness, decor, and apparel brands scaling from launch traction into a durable, profitable growth curve.
See where your paid media, SEO, and retention could go with a team that does all three under one roof.
Book a Strategy Call“Nikki and her team go above and beyond as a partner. I’ve worked in the industry for decades and haven’t seen this level of care or attention before.”
“Nikki and Pennock are honest and direct, which I love as someone running a really lean operation. Pennock always has good tests to implement and we generally learn something good.”
Our skincare, wellness, and makeup clients come to us looking for immediate growth. That's what we aim to deliver, straight to the point, insights worth actioning. No BS storytelling or fluff.
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No farmed-out work. Strategy, media buying, SEO, and creative all sit on the same team, which is why our clients never get the “let me check with the ads team” runaround.
Meta, TikTok and TikTok Shop, Google, Amazon, programmatic, and retail media, chosen for your stage and margin, not what we want to bill more of.
Technical and on-page SEO, content, schema markup, and visibility in ChatGPT, Perplexity, and AI Overviews so you get found before the click.
Ad creative production, landing-page strategy, conversion optimization, and brand identity work that keeps your best-performing angles fresh.
A clear four-step start, no drawn-out ramp. You know what happens, who owns it, and when it goes live.
We dig into your data, creative, funnel, and past performance to find where the growth and the waste actually are.
You get a channel plan, targets, and a testing agenda built around your margin and growth stage, not a template.
We set up tracking, produce creative, and get campaigns live, with clear owners and no handoffs to a separate ads team.
Weekly iteration on creative and spend, transparent reporting, and scaling what works into compounding growth.
You get a senior team that acts like an extension of yours, honest about what's working, focused on what moves the number.
Our clients don't want us to stay neatly in the lane they hired us for. We show up as a true partner, with expert opinions across every part of digital.
Our business is centered on growing your brand, so we stay transparent and help you focus on the initiatives that deliver the greatest results.
As an extension of your team, we work in unison through every phase of the GTM and growth journey to deliver data-driven results.
The Pennock way of working has been refined over years in the industry to bring you the best of what's available in the digital landscape.
