DTC Performance Marketing

Marketing for beauty, lifestyle, and fashion brands, and the founders scaling them into household names.

We run paid media, SEO, and affiliates for female-focused DTC brands that want more revenue, stronger LTV, and a new-customer engine that keeps compounding. One in-house team, every channel that matters.

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5.87X

Average ROAS

$61.1M

Revenue driven

$11M+

Annual media managed

110+

Brands scaled

1,002%

AI overview growth

69%

Non-branded revenue growth

233%

Affiliate revenue growth

-37%

reduction in affiliate commissions

Who We Work With

Built for brands that think like brands.

Skincare & clinical

Science-backed skincare and clinical lines that need paid media tuned to education, proof, and repeat purchase, not just first-order volume.

Color, haircare, fragrance & wellness

Fast-moving color, scent, hiar and makeup brands where creative velocity and TikTok Shop decide who wins the shelf and the feed.

Fashion, accessories & home decor

Wellness, decor, and apparel brands scaling from launch traction into a durable, profitable growth curve.

Ready to scale your DTC brand?

See where your paid media, SEO, and affiliates could go with a team that does all three under one roof.

Book a Strategy Call

    Client Wins
    
    Performance our beauty clients have seen with Pennock.
  
Timebeam Beauty
“Nikki and her team go above and beyond as a partner. I’ve worked in the industry for decades and haven’t seen this level of care or attention before.”Carel Hearon, Fractional Digital Lead · Timebeam Beauty
+120%
ROAS improvement since launch
+300%
Online revenue
80%
New-customer mix maintained
Renee Rouleau
“Nikki and Pennock are honest and direct, which I love as someone running a really lean operation. Pennock always has good tests to implement and we generally learn something good.”Justyna Wilson, Fractional CMO · Renee Rouleau
+37%
ROAS improvement since launch
+21%
Ad CTR via stronger briefing
65%
New-customer mix of the business

Case Studies

Our work.

Our skincare, wellness, and makeup clients come to us looking for immediate growth. That's what we aim to deliver, straight to the point, insights worth actioning. No BS storytelling or fluff.

See All Case Studies

Pennock Case Studies Sweet Chemistry Full Funnel Launch .png

Pennock Case Studies Vella SEO AEO GEO.png

What We Do

Three services, one in-house team.

No farmed-out work. Paid media, AEO/GEO, and affiliate all sit on the same team, which is why you never get the “let me check with the ads team” runaround.

Paid Media

Every channel that matters.

Meta, TikTok and TikTok Shop, Google, Amazon, programmatic, and retail media, chosen for your stage and margin, not what we want to bill more of.

Explore Paid Media →

AEO & GEO · formerly SEO

Win the answer, and the click.

Visibility in ChatGPT, Perplexity, and Google AI Overviews, plus classic search: technical, on-page, content, and schema so you get found and cited before the click.

Explore AEO & GEO →

Affiliate

An incremental revenue channel.

Affiliate and partnership programs, creator and publisher recruitment, tracking, and payout management that add efficient, incremental revenue.

Explore Affiliate →

How It Works

Onboarding that gets you live fast.

A clear four-step start, no drawn-out ramp. You know what happens, who owns it, and when it goes live.

Discovery & audit

We dig into your data, creative, funnel, and past performance to find where the growth and the waste actually are.

Strategy & roadmap

You get a channel plan, targets, and a testing agenda built around your margin and growth stage, not a template.

Build & launch

We set up tracking, produce creative, and get campaigns live, with clear owners and no handoffs to a separate ads team.

Optimize & scale

Weekly iteration on creative and spend, transparent reporting, and scaling what works into compounding growth.

What You Get

A partner, not a vendor.

You get a senior team that acts like an extension of yours, honest about what's working, focused on what moves the number.

Strategic partnership

Our clients don't want us to stay neatly in the lane they hired us for. We show up as a true partner, with expert opinions across every part of digital.

The right thing

Our business is centered on growing your brand, so we stay transparent and help you focus on the initiatives that deliver the greatest results.

Lockstep alignment

As an extension of your team, we work in unison through every phase of the GTM and growth journey to deliver data-driven results.

Highest standards

The Pennock way of working has been refined over years in the industry to bring you the best of what's available in the digital landscape.

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