Learn how Conzia scales Shopify stores from $10K per month to $1M+ by improving product selection, creative, supply chain, and paid ads systems.
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Is your "chic" website design actually killing your conversion rates? Carol Shih (Qodespace) joins us to expose the mobile UX mistakes and ADA compliance risks threatening 7-figure brands today. Tune in to learn how to replace founder intuition with data-driven CRO strategies that actually sell.
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Your email and SMS strategy is likely built on a slow, outdated agency model that is costing you sales.
On The Pennock Knockdown, I spoke with retention expert Nikita Vakrushev about why "Speed as King" is the new model for profitability and how to fix your broken funnel.
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This week, Nikki sits down with 15-year SEO veteran Jason Berkowitz, founder of Break the Web, to discuss the most turbulent year in search history. With Google's new AI Overviews "taking tons and tons of clicks" away from top-of-funnel content, the old playbook is officially broken. Jason breaks down the new foundational framework for DTC brands, explaining why Schema and digital PR are now more critical than ever.
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How do you scale a DTC brand with enterprise-level precision? We chat with Leslie McIntosh, Founder of Brand Botany and a veteran of L'Oréal and Revlon, to unpack the strategy. Leslie shares why her "Fewer, Bigger, Better" campaign philosophy is essential for maximizing ROI and proving incrementality.
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In the rapidly evolving landscape of digital marketing, the rise of Artificial Intelligence has sparked both excitement and apprehension. Today, we're diving into this dynamic world with Lisa Ressler, Founder and CEO of BigClickCo.
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In the bustling world of CPG, where quality can often be sacrificed for scale, some founders stand firm on their vision. Today, we're diving into the inspiring journey of Hannah Awada, the visionary Founder and CEO behind Hummus Goodness, who recently joined us on the Pennock Knockdown podcast. Her story is a testament to identifying a genuine market need, upholding uncompromising standards, and navigating growth with patience and integrity.
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Unpacking Purpose: How 7 Words Can Transform Your Digital Marketing Strategy
Welcome to another edition of The Pennock Knockdown, where we dive into strategies and tactics for digital marketing leaders. In a world saturated with fleeting trends and constant pivots, understanding your core identity is more crucial than ever. That's why in a recent episode, we sat down with Ian Chamandy, a seasoned expert with over 20 years of experience helping more than 400 organizations—and individuals—define their purpose and become consistently, uniquely remarkable.
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In the ever-evolving landscape of digital marketing, it's easy to get swept up in the latest trends - from TikTok to AI-powered chatbots. Yet, as digital marketing strategist and analytics expert Philippa Gamse highlights on the “Pennock Knockdown” podcast, classic tactics like email continue to deliver impressive results, especially for direct-to-consumer (DTC) brands.
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In a fast-paced digital world where trends shift overnight, marketing leaders are tasked with balancing big-picture strategy and daily execution. On a recent episode of The Pennock Knockdown podcast, host Nikki sat down with Leslie Llewellyn, founder and principal strategist at Selo Studios. Drawing from over 20 years of global brand strategy and marketing execution, Leslie shared her journey, highlighted effective B2B campaign tactics, and revealed what sets high-performing brands apart in the age of AI.
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Explore the inspiring story of Jessica Sikora, founder of Superbands, a nonprofit transforming music fandom into a force for youth mental wellness. Learn how personal vulnerability and authentic storytelling became her superpower. This blog uncovers Superbands' unique approach to mental health support, key marketing insights on authenticity & emotional connection, and Jessica's advice on taking risks and leveraging your own narrative.
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On Episode 24 of The Pennock Knockdown Jonathan Fudem, CEO of OneText, talks about revolutionizing online shopping, one text at a time. Discover how his company is making every purchase effortless, leveraging SMS to drive incremental sales for top brands. Learn how OneText helps brands cut through the noise and achieve significant growth.
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On Episode 23 of The Pennock Knockdown we explore Jennie Gao's unique journey from lawyer to CPG founder! Learn how she built Versine Skin & Nourisher, embracing expert collaboration & strategic marketing. A story of adaptability for aspiring entrepreneurs.
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Get the blueprint for modern beauty success! This episode of The Pennock Knockdown features MOB Beauty's journey, highlighting how they're revolutionizing the industry through conscious formulation, eco-friendly practices, and authentic community engagement. Learn their secrets to building lasting loyalty.
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Discover the entrepreneurial journey of Avery West on The Pennock Knockdown. From startup life to founding her marketing agency, she shares invaluable advice on brand building, client relationships, and trusting your strengths.
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The Pennock Knockdown EP 20 | Paume founder Amy Welsman redefines hand care. Learn about launching during the pandemic, building a niche, and the power of sustainable growth. Insights for e-commerce leaders.
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Beauty founders: Scaling up shouldn't be a barrier. Discover how Anthony Standifer and mSEED Group is redefining contract manufacturing, providing low minimums and custom formulations to help new brands thrive in the beauty industry.
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In an evolving retail landscape, breaking down silos between marketing and operations is critical for profitable growth. Retailytics' Bellamy Grindl offers actionable strategies for brands to integrate inventory, buying, planning, and data analytics.
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