In this new episode of Pennock Knockdown, Storytelling is at the heart of effective marketing, according to Shayna Ventricelli of Ivy & Co Studio. This interview explores how authentic narratives connect with audiences and drive success in the beauty, wellness, and lifestyle sectors.

In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Breanna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Breanna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.

In an inspiring episode of the Pennock Knockdown podcast, host Nikki welcomes Cleo Escarez, the founder of Redyoos, a groundbreaking jewelry recycling company. Based in Seattle, Redyoos aims to revolutionize how we think about the life cycle of jewelry. The company operates under the circular economy framework, ensuring that no jewelry ends up in landfills while recovering natural resources. Cleo, drawing from her extensive fashion and consumer goods experience, shares her journey from contributing to the problem of consumerism to becoming a solution provider. As a mother of three, Cleo was motivated by a desire to align her professional ventures with her personal values, driving her to establish Redyoos.

From Passion to Profession

Evan has been passionate about branding since childhood. Her journey from creating stationery for her grandparents to founding Leap Year Branding is inspiring and shows the importance of staying true to one’s interests and talents. Her previous experience in the New York City ad agency scene has shaped her approach to branding and entrepreneurship.

In the fast-evolving world of e-commerce…

Staying ahead requires strategic thinking, innovative product development, and savvy marketing. In a recent episode of the Pennock Knockdown podcast, hosts Nikki and Adam Klausner delved into these topics with a focus on the skincare sector. Here's a breakdown of the key insights shared by Adam Klausner, president and COO of the microbiome R&D company, Symbiome.

In Episode 12 of The Pennock Knockdown podcast

Kelsey Barker talks about how her tween hobby of finger boarding positioned her to learn what most marketers don’t learn until their twenties and how she’s leveraging these skills for Yaza Foods.

A Path To Enterprise Product Management

Emily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.

The Journey Begins

What started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.