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The Pennock Knockdown Podcast
Work With Us →
Topics on our radar, that should be on yours too!
The latest insights by our experts.
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MedSpa
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The Pennock Knockdown
The Pennock Way
Featured
July 28, 2026
Nikki Lindgren
Why Your Beauty Brand's Ads Stop Working (And the 3 Things That Control It)
July 28, 2026
Nikki Lindgren
July 28, 2026
Nikki Lindgren
July 27, 2026
Nikki Lindgren
ACOS, MER, CAC Clean up for Beauty Brands
July 27, 2026
Nikki Lindgren
July 27, 2026
Nikki Lindgren
July 23, 2026
Nikki Lindgren
How to Set a MER Target for Your Beauty Brand Before You Scale Spend
July 23, 2026
Nikki Lindgren
July 23, 2026
Nikki Lindgren
July 13, 2026
Nikki Lindgren
Blended measurement for beauty brands: fix MER, weighted CAC, and ACOS before you scale.
July 13, 2026
Nikki Lindgren
July 13, 2026
Nikki Lindgren
July 6, 2026
Nikki Lindgren
Your Monthly Reporting Is Hiding The Answer
July 6, 2026
Nikki Lindgren
July 6, 2026
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July 2, 2026
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Paid Media Metrics that Matter for Beauty, Skincare, and MedSpas
July 2, 2026
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July 2, 2026
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June 29, 2026
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How to Grow a Haircare Brand: The 2026 DTC Playbook for Routine, Retention & Replenishment
June 29, 2026
Nikki Lindgren
June 29, 2026
Nikki Lindgren
June 24, 2026
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Meta Shops in 2026: How Brands and Shoppers Actually Use Them Now (and the Optimization Fight Nobody Talks About)
June 24, 2026
Nikki Lindgren
June 24, 2026
Nikki Lindgren
June 22, 2026
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Medical Spa Marketing: The Complete 2026 Guide to Filling Your Appointment Book
June 22, 2026
Nikki Lindgren
June 22, 2026
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June 15, 2026
Nikki Lindgren
How to Rank in ChatGPT, Perplexity & Google AI Overviews: A Step-by-Step Playbook for Beauty & Skincare Brands (2026)
June 15, 2026
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June 15, 2026
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June 8, 2026
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Generative Engine Optimization for Beauty & Skincare Brands: How to Get Cited by ChatGPT, Perplexity & Google AI Overviews in 2026
June 8, 2026
Nikki Lindgren
June 8, 2026
Nikki Lindgren
June 1, 2026
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ChatGPT Ads for Beauty & Skincare Brands: A 2026 Guide to OpenAI's New Ad Platform
June 1, 2026
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June 1, 2026
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May 26, 2026
Nikki Lindgren
Best Female-Founded Beauty & Skincare Marketing Agencies in 2026
May 26, 2026
Nikki Lindgren
May 26, 2026
Nikki Lindgren
May 25, 2026
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Short Form Video. Beauty Ad Creative Trends Q2 2026
May 25, 2026
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May 25, 2026
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May 18, 2026
Nikki Lindgren
Why Skincare SEO Matters More in 2026
May 18, 2026
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May 18, 2026
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May 11, 2026
Nikki Lindgren
Skincare Advertising Benchmarks 2026: Meta, TikTok & Google ROAS, CPM & CPA Data for DTC Skincare Brands
May 11, 2026
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May 11, 2026
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May 7, 2026
Nikki Lindgren
The First Year CAC Curve for Body Care DTC
May 7, 2026
Nikki Lindgren
May 7, 2026
Nikki Lindgren
May 6, 2026
Silpy Jha
Tween Skincare Paid Media in 2026: An Honest Operator's Read
May 6, 2026
Silpy Jha
May 6, 2026
Silpy Jha
May 5, 2026
Nikki Lindgren
San Jose Medspa Marketing Agency: A 2026 Operator's Guide
May 5, 2026
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May 5, 2026
Nikki Lindgren
May 5, 2026
Nikki Lindgren
Pennock's TikTok Ads Deep Dive Report: Scaling Full-Funnel Growth with Pennock & TikTok
May 5, 2026
Nikki Lindgren
May 5, 2026
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May 4, 2026
Nikki Lindgren
What Does Skincare Marketing Actually Cost?
May 4, 2026
Nikki Lindgren
May 4, 2026
Nikki Lindgren
May 3, 2026
Nikki Lindgren
San Francisco Medspa Marketing Agency: A 2026 Operator's Guide
May 3, 2026
Nikki Lindgren
May 3, 2026
Nikki Lindgren
May 2, 2026
Nikki Lindgren
Denver Medspa Marketing Agency: A 2026 Operator's Guide
May 2, 2026
Nikki Lindgren
May 2, 2026
Nikki Lindgren
May 1, 2026
Nikki Lindgren
Yes Day Skincare: Tween is the most discussed and least served market right now
May 1, 2026
Nikki Lindgren
May 1, 2026
Nikki Lindgren
April 30, 2026
Nikki Lindgren
Beauty Brand Acquisition in 2026: An Operator's Comparison of Meta vs TikTok Ads
April 30, 2026
Nikki Lindgren
April 30, 2026
Nikki Lindgren
April 29, 2026
Pennock Team
Pinterest Ads for Beauty Brands in 2026
April 29, 2026
Pennock Team
April 29, 2026
Pennock Team
April 27, 2026
Pennock Team
Best Skincare Marketing Agencies for DTC Brands in 2026
April 27, 2026
Pennock Team
April 27, 2026
Pennock Team
April 26, 2026
Nikki Lindgren
An Operator's Review of J.P. Mastey's Corpus Naturals
April 26, 2026
Nikki Lindgren
April 26, 2026
Nikki Lindgren
April 25, 2026
Pennock Team
Skincare and Beauty ads on Reddit
April 25, 2026
Pennock Team
April 25, 2026
Pennock Team
April 24, 2026
Nikki Lindgren
Boston Med Spa Marketing By the Numbers
April 24, 2026
Nikki Lindgren
April 24, 2026
Nikki Lindgren
READ MORE
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