SEO + AEO/GEO for DTC

Build for search. Structure for AI.

We optimize DTC ecommerce brands for Google and for AI answer engines, so you get found, cited, and bought across ChatGPT, Perplexity, Google AI Overviews, and classic search.

Get Your Free SEO + AI Search Audit

Free audit of your traditional and AI search visibility. No commitment.

Optimized for the answer engines your customers use

218%
Non-brand keyword growth
1,002%
SERP feature & AI Overview growth
69%
Non-brand clicks growth

  Brands We've Worked With
  
  A true strategic and execution arm of our clients' teams.

What We Do

One organic engine, built for search and AI.

No farmed-out work. Technical, content, and authority all sit on one team, tuned for Google and for AI answer engines.

Technical SEO

A crawlable foundation.

Site architecture, speed, indexing, and structured data, so Google and AI models can read and trust your site.

Content & AEO/GEO

Answer-first content.

Intent-led, structured content and topic clusters built to rank on Google and get cited in ChatGPT, Perplexity, and AI Overviews.

Authority & Digital PR

Mentions that compound.

White-hat links and citations from trusted sources, the signals both Google and AI systems use to recommend you.

Results

Growth that compounds.

Placeholder metrics, swap for Pennock client results (City Lights SF, No. 8 Health, YesTo, Vella).

SEO + AEO

668%

Organic keyword growth

Juvia's Place

AEO

85%

AI Overview keyword growth

Marco Bicego

SEO

450%

Page-one keyword growth

Vella Bioscience

SEO

Pos 34→6

In 60 days

No. 8 Health

See All Case Studies

How It Works

Data-driven, ROI-focused.

A structured, test-and-learn program, not a one-off audit.

Technical audit

We crawl your site, fix indexing and structure, and build a foundation bots and AI can read.

Build content

We close gaps with structured, connected content that earns topical authority and answers real intent.

Earn mentions

We grow authority with digital PR and citations, then optimize and expand every month.

  Common Questions
  
  Questions we hear most.
  Is AEO/GEO replacing SEO?+No. AEO and GEO build on SEO, they don't replace it. The technical health, structured content, and authority that rank you in Google are the same signals AI answer engines use to cite you.

  How long until we see results?+Most DTC brands see measurable ranking, traffic, and AI-visibility gains in 3 to 6 months, with compounding benefits after that. You get monthly reporting from month one.

  Do you build backlinks, and is it safe?+Yes, through white-hat digital PR and genuine media relationships. No PBNs or link farms. The same earned mentions build Google authority and AI citations.

  How do you measure AI search success?+Citation rate and brand mentions across ChatGPT, Perplexity, Gemini, and AI Overviews, share of voice versus competitors, and AI-referred traffic and revenue in GA4.

Claim Your Free Audit

See where you stand in search and AI.

Get a free audit of your technical, on-page, and AI-search visibility, with a prioritized action list.

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Personalized report. No commitment.

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Claim Your Free Audit

Uncover how your site performs in both traditional and AI-driven search. Get a free audit of your technical and AI SEO strengths.