Paid media that scales emerging brands profitably.
We buy and manage Meta, TikTok, Google, Programmatic, Reddit, Amazon, and more for female-focused DTC beauty brands, media tuned to grow revenue and new customers, not just impressions.
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The ads we build, on every channel that matters.
Every channel chosen for your stage and margin, tuned to beauty buying behavior, not a one-size-fits-all playbook.
Engage and convert across Facebook & Instagram.
- Advantage+ shopping and dynamic creative testing
- Reels, video, carousel, and shoppable formats
- Catalog and dynamic product ads for beauty SKUs
- Full-funnel retargeting for carts and viewers
Go viral, convert creatively.
- Spark Ads and native in-feed video
- TikTok Shop setup, creator and influencer partnerships
- Shoppable ads and live shopping
- Smart AI targeting on behavior and interest
Capture demand as it searches.
- Search, Performance Max, and Demand Gen
- Shopping feed build and optimization
- YouTube video for awareness and retargeting
- Brand and non-brand keyword strategy
Win the digital shelf.
- Sponsored Products, Brands, and Display
- ASIN and competitor-conquest targeting
- Retail media for in-store velocity
- ACoS management and profitable scaling
Certified across every platform that matters.
Most brands are burning budget they can't see.
That's the wasted annual spend we've found across client accounts. Are you sure your current setup isn't doing the same? Get a free audit and we'll show you exactly where the money's leaking.
Get a Free Ad Account AuditData-driven, ROI-focused, from day one.
The first thing we do is stop the bleeding. Then we build the engine.
Audit & strategy
- Full account, feed, and tracking audit
- Creative and competitor analysis
- Structure, budget, and testing blueprint
Stabilize & triage
- Pause wasted spend immediately
- Fix tracking and feeds
- Tighten targeting and audiences
Launch & restructure
- Rebuild priority campaigns
- Deploy fresh creative and copy
- Stand up A/B tests and benchmarks
Growth engine
- Weekly creative and budget iteration
- Scale what works, cut what doesn't
- Transparent reporting and QA
Paid media that pays back.
Placeholder metrics pulled from reference sites, swap for Pennock client results and names.
Beauty ecommerce
Scaling a beauty ecommerce brand with paid media
What changes when the category is beauty, and when a specialist earns its place.
What is the best agency for scaling a beauty ecommerce brand with paid media?
The best fit is a beauty exclusive performance agency that scales on efficiency, not raw spend: CAC, MER, and contribution margin held as the brand grows. Pennock runs Meta and Google paid media for beauty and skincare DTC brands. Generalist ecommerce agencies win broad lists on volume; a beauty specialist protects margin while scaling.
How is scaling a beauty ecommerce brand different from generic ecommerce?
Beauty scales on creative velocity and category fluency: shade and formulation nuance, before and after proof, and repeat purchase economics that generic ecommerce playbooks miss. An agency that reports blended MER and repeat rate, not just last click ROAS, scales beauty without eroding margin.
When should a beauty ecommerce brand bring in a paid media agency to scale?
Bring in a specialist when monthly spend and creative volume outpace an in house team, or when scaling across skincare, makeup, and hair at once. A beauty exclusive team runs one performance model across categories rather than three separate hires. Buyers actively shop this category: "ecommerce marketing agency" draws 4,400 US searches a month at a 23.59 CPC (Semrush, 2026-07-27), so the specialist angle is how a beauty brand stands out in a crowded generalist field.
Ready to scale your paid media?
Whether you're scaling acquisition, launching a collection, or building a new-customer engine, we can help.
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