Simple Launch Media Plan for Aesthetics Businesses

The Right Way to Start Paid Ads: A Blueprint for Aesthetics Brands

Most aesthetics brands want to test paid ads to prove the channel's value before scaling. Our approach is to start with a focused, two-platform strategy: Meta and Google. Each plays a distinct and vital role in a new client's journey.

Meta: Driving Discovery and Building Trust

Meta is unparalleled for generating awareness among potential clients who aren't actively searching for a treatment yet. We leverage its powerful targeting to find users interested in beauty and competitor brands, building trust and driving consideration. The primary goals here are generating efficient leads via In-Platform Lead Forms and building a qualified audience through Website Traffic.

Google: Capturing High-Intent Demand

Google is where you convert active demand. When a potential client searches for a specific treatment or provider in their area, you need to be there. We use Google to capture this high-intent traffic and drive them directly to action, focusing on tangible results like Website Form Fills and direct Boulevard Bookings.

A Critical Prerequisite: Strategy and Tracking

A word of caution: campaigns launched without clear, trackable objectives are destined to waste money. We advise against spending a single dollar until your goals are defined and your tracking is flawless.

To illustrate this, we've mapped out a sample media plan based on the successful initial builds we've executed for aesthetics brands. The plan below details five core campaigns across Meta and Google, projecting the performance metrics you can expect from a strategic, initial investment.

Want to talk to us to learn when is a good time to start preparing?

Schedule some time with Nikki and her team here.