Meta Ads is changing BIG time with Andromeda! Learn about the shift to Advantage+ campaigns, AI-driven optimization, and how to redefine your customer segments for better results. Get ready for the future of Meta advertising!
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Shopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.
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Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
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In an evolving retail landscape, breaking down silos between marketing and operations is critical for profitable growth. Retailytics' Bellamy Grindl offers actionable strategies for brands to integrate inventory, buying, planning, and data analytics.
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Unlock e-commerce success on TikTok! This guide explores TikTok Shop features, creator collaborations, and campaign strategies to help brands drive sales and engage with a massive audience.
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Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
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Is your small business marketing falling short? This guide outlines 5 key signs it's time to hire a marketing agency, helping you make a strategic decision for growth.
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In this new episode of Pennock Knockdown, Storytelling is at the heart of effective marketing, according to Shayna Ventricelli of Ivy & Co Studio. This interview explores how authentic narratives connect with audiences and drive success in the beauty, wellness, and lifestyle sectors.
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Unlock your website's potential! Learn how to measure SEO performance using Google Analytics 4 and Google Search Console. Turn data into actionable strategies to boost traffic, improve rankings, and drive sales. This guide helps small business owners understand key metrics and optimize for SEO performance success.
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Confused by marketing terms? This guide demystifies essential concepts like SEO, SMM, and more, empowering small business owners to navigate the marketing landscape and drive growth.
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Beneath the surface of seemingly saved expenses lies a complex calculation. This article will delve deep into the true cost of DIY marketing versus the investment involved in hiring an agency. We'll explore not just the obvious financial implications but also the hidden costs associated with time, missed opportunities, expertise gaps, and the potential for costly mistakes.
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In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Breanna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Breanna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.
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In an inspiring episode of the Pennock Knockdown podcast, host Nikki welcomes Cleo Escarez, the founder of Redyoos, a groundbreaking jewelry recycling company. Based in Seattle, Redyoos aims to revolutionize how we think about the life cycle of jewelry. The company operates under the circular economy framework, ensuring that no jewelry ends up in landfills while recovering natural resources. Cleo, drawing from her extensive fashion and consumer goods experience, shares her journey from contributing to the problem of consumerism to becoming a solution provider. As a mother of three, Cleo was motivated by a desire to align her professional ventures with her personal values, driving her to establish Redyoos.
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In this webinar, we break down how to leverage Motion to supercharge your creative strategy. Learn how to review asset performance, identify top-performing creatives, hooks, ad copy, and landing pages, and uncover actionable insights for your campaigns. We’ll also show you how to analyze competitors and craft data-backed recommendations for your clients – all within the Motion platform.
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Discover the advantages of working with a TikTok Shop Partner certified agency like Pennock. Learn how expert campaign management, influencer collaborations, and data-driven strategies can boost your TikTok Shop sales and ROI.
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From Passion to Profession
Evan has been passionate about branding since childhood. Her journey from creating stationery for her grandparents to founding Leap Year Branding is inspiring and shows the importance of staying true to one’s interests and talents. Her previous experience in the New York City ad agency scene has shaped her approach to branding and entrepreneurship.
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In the fast-evolving world of e-commerce…
Staying ahead requires strategic thinking, innovative product development, and savvy marketing. In a recent episode of the Pennock Knockdown podcast, hosts Nikki and Adam Klausner delved into these topics with a focus on the skincare sector. Here's a breakdown of the key insights shared by Adam Klausner, president and COO of the microbiome R&D company, Symbiome.
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Meta’s recent changes to conversion tracking have significant implications for health and wellness For years, last-click attribution has been the default measurement approach in digital marketing. It’s simple, easy to track, and widely accepted. However, as consumer behavior has evolved, last-click has become an increasingly flawed model. It ignores the influence of upper-funnel marketing efforts—brand awareness, influencer campaigns, video ads—and instead gives all credit to the final interaction before conversion.