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2025 vs 2026 planning for Holiday season for DTC brands
2025 vs 2026 planning for Holiday season for DTC brands
Nikki LindgrenSeptember 2, 2026
How Beauty Brands Should Measure AI Visibility in 2026
How Beauty Brands Should Measure AI Visibility in 2026
Nikki LindgrenSeptember 1, 2026
What CPM Tells Beauty Brands About Rising CAC
What CPM Tells Beauty Brands About Rising CAC
Nikki LindgrenAugust 31, 2026
An Operator's Review of Ayond
An Operator's Review of Ayond
Nikki LindgrenAugust 19, 2026
Pennock Names Sonia Brisson-Smith Its First Managing Director
Pennock Names Sonia Brisson-Smith Its First Managing Director
Nikki LindgrenAugust 19, 2026
How to Calculate Weighted CAC for Beauty Brands
How to Calculate Weighted CAC for Beauty Brands
Nikki LindgrenAugust 14, 2026
An Operator's Review of Hypothesis Skincare
An Operator's Review of Hypothesis Skincare
Nikki LindgrenAugust 3, 2026
Why use MER and NC ROAS for Beauty Brands
Why use MER and NC ROAS for Beauty Brands
Nikki LindgrenAugust 3, 2026
An Operator's Review of MOB Beauty
An Operator's Review of MOB Beauty
Nikki LindgrenJuly 30, 2026
Why Your Beauty Brand's Ads Stop Working (And the 3 Things That Control It)
Why Your Beauty Brand's Ads Stop Working (And the 3 Things That Control It)
Nikki LindgrenJuly 28, 2026
ACOS, MER, CAC Clean up for Beauty Brands
ACOS, MER, CAC Clean up for Beauty Brands
Nikki LindgrenJuly 27, 2026
An Operator's Review City Lights SF
An Operator's Review City Lights SF
Nikki LindgrenJuly 23, 2026
How to Set a MER Target for Your Beauty Brand Before You Scale Spend
How to Set a MER Target for Your Beauty Brand Before You Scale Spend
Nikki LindgrenJuly 23, 2026
An Operator's Review of Facile Skin
An Operator's Review of Facile Skin
Nikki LindgrenJuly 16, 2026
Blended measurement for beauty brands: fix MER, weighted CAC, and ACOS before you scale.
Blended measurement for beauty brands: fix MER, weighted CAC, and ACOS before you scale.
Nikki LindgrenJuly 13, 2026
An Operator's Review of Haley's Beauty
An Operator's Review of Haley's Beauty
Nikki LindgrenJuly 9, 2026
Your Monthly Reporting Is Hiding The Answer
Your Monthly Reporting Is Hiding The Answer
Nikki LindgrenJuly 6, 2026
Paid Media Metrics that Matter for Beauty, Skincare, and MedSpas
Paid Media Metrics that Matter for Beauty, Skincare, and MedSpas
Nikki LindgrenJuly 2, 2026
How to Grow a Haircare Brand: The 2026 DTC Playbook for Routine, Retention & Replenishment
How to Grow a Haircare Brand: The 2026 DTC Playbook for Routine, Retention & Replenishment
Nikki LindgrenJune 29, 2026
An Operator's Review of Kinship
An Operator's Review of Kinship
Nikki LindgrenJune 25, 2026
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