Learn how Conzia scales Shopify stores from $10K per month to $1M+ by improving product selection, creative, supply chain, and paid ads systems.
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Is your "chic" website design actually killing your conversion rates? Carol Shih (Qodespace) joins us to expose the mobile UX mistakes and ADA compliance risks threatening 7-figure brands today. Tune in to learn how to replace founder intuition with data-driven CRO strategies that actually sell.
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Your email and SMS strategy is likely built on a slow, outdated agency model that is costing you sales.
On The Pennock Knockdown, I spoke with retention expert Nikita Vakrushev about why "Speed as King" is the new model for profitability and how to fix your broken funnel.
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This week, Nikki sits down with 15-year SEO veteran Jason Berkowitz, founder of Break the Web, to discuss the most turbulent year in search history. With Google's new AI Overviews "taking tons and tons of clicks" away from top-of-funnel content, the old playbook is officially broken. Jason breaks down the new foundational framework for DTC brands, explaining why Schema and digital PR are now more critical than ever.
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How do you scale a DTC brand with enterprise-level precision? We chat with Leslie McIntosh, Founder of Brand Botany and a veteran of L'Oréal and Revlon, to unpack the strategy. Leslie shares why her "Fewer, Bigger, Better" campaign philosophy is essential for maximizing ROI and proving incrementality.
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Unlock massive ROAS by combining influencer content with paid media. Discover why amplifying authentic creator content on platforms like TikTok & Meta is crucial for driving conversions beyond organic reach. Learn strategic execution, rights management, and key measurement tactics to scale your brand. Pennock helps you master the Influencer-Paid Media Power Play for maximum impact.
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