Noyonika Sircar, an Account Strategist at Google for the UK and Ireland, joins the show to discuss the critical intersection of AI, vertical video, and consumer psychology in 2026. Drawing from her background in fashion communication and sociology, she explains how brands can leverage Google’s evolving ecosystem—specifically tools like Performance Max and Broad Match—to turn search intent into measurable revenue. Throughout the episode, she emphasizes the necessity of robust data measurement and early Q4 planning, urging founders to move past "mental barriers" and embrace experimental, mobile-first ad formats.

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