Maggie shares her fascinating journey from working internally at the breakout haircare brand Fable & Mane—where she supported their massive launches into Sephora US and Boots UK—to building her own agency dedicated to the nuances of beauty and fragrance marketing.
Read More
Learn how Conzia scales Shopify stores from $10K per month to $1M+ by improving product selection, creative, supply chain, and paid ads systems.
Read More
Is your "chic" website design actually killing your conversion rates? Carol Shih (Qodespace) joins us to expose the mobile UX mistakes and ADA compliance risks threatening 7-figure brands today. Tune in to learn how to replace founder intuition with data-driven CRO strategies that actually sell.
Read More
Your email and SMS strategy is likely built on a slow, outdated agency model that is costing you sales.
On The Pennock Knockdown, I spoke with retention expert Nikita Vakrushev about why "Speed as King" is the new model for profitability and how to fix your broken funnel.
Read More
This week, Nikki sits down with 15-year SEO veteran Jason Berkowitz, founder of Break the Web, to discuss the most turbulent year in search history. With Google's new AI Overviews "taking tons and tons of clicks" away from top-of-funnel content, the old playbook is officially broken. Jason breaks down the new foundational framework for DTC brands, explaining why Schema and digital PR are now more critical than ever.
Read More