Pennock Names Sonia Brisson-Smith Its First Managing Director

Today I get to share news I have been sitting on with a big grin. Sonia Brisson-Smith is joining Pennock as our first Managing Director. I have never been more excited about where we are headed.

Pennock has always run on sharp strategy and genuine client partnership. As we grow the roster of beauty brands we work with, I wanted a leader who could scale the agency without diluting the hands on work our clients count on. Sonia is that leader. In this newly created role she takes ownership of how we operate, how we grow, and how every client experiences working with us.

Operations, growth, client experience: all leveling up under her. The best is ahead.

Sonia brings more than two decades of agency leadership to the seat. She joins us from Modern Foundation, where she served as VP and Managing Director, and previously held senior roles at The Tombras Group, Periscope, Carmichael Lynch, and Little and Company. Across her career she has helped triple department growth at two agencies, expanded service offerings, and built the operational systems that turn fast growing teams into dependable ones. She holds a BS in Mass Communication from the University of Wisconsin La Crosse.

[Placeholder quote from Sonia, one to two sentences on why she joined and what she plans to build. Suggested: "I have spent my career helping ambitious agencies scale without losing what makes them special. Pennock pairs real strategy with real client partnership, and I cannot wait to help take it to the next level."]

Please join me in welcoming Sonia to the team. The best is ahead.

About Pennock

Pennock is an independent, female founded growth agency for direct to consumer beauty brands. Pennock was founded in 2020 as a growth partner offering paid media, SEO (now AEO and GEO), and affiliate marketing services to DTC brands. Pennock is a fully decentralized team operating across the USA.