Unlock new growth! The beauty industry's evolving with inclusive & gender-neutral trends. Discover how to reach this untapped audience through strategic paid media. Learn to broaden targeting, create diverse ads with neutral language, and adapt for platforms like TikTok & Instagram. Pennock helps beauty brands authentically connect, ensuring genuine representation and driving measurable ROAS.
Read MoreIn the rapidly evolving landscape of digital marketing, the rise of Artificial Intelligence has sparked both excitement and apprehension. Today, we're diving into this dynamic world with Lisa Ressler, Founder and CEO of BigClickCo.
Read MoreIs your clean beauty marketing authentic? Learn how to avoid greenwashing and build trust with paid ads. This blog reveals strategies for sustainable beauty brands: transparent messaging, verifiable claims, and creative that shows, not just tells. Discover platform-specific tips for Meta, Google, & Pinterest. Pennock helps your brand genuinely connect & convert conscious consumers. Master authentic paid media for beauty!
Read MoreThe 'skinification' trend is transforming beauty. Learn how applying skincare principles to makeup, hair, & body impacts your paid media! Discover new angles for holistic beauty brands: cross-category targeting, ingredient-focused messaging, and educational ads. Adapt your strategy to meet savvy consumer demands for multi-benefit products & wellness. Pennock helps you optimize paid ads for this evolving market. Unlock holistic beauty growth!
Read MoreIn the bustling world of CPG, where quality can often be sacrificed for scale, some founders stand firm on their vision. Today, we're diving into the inspiring journey of Hannah Awada, the visionary Founder and CEO behind Hummus Goodness, who recently joined us on the Pennock Knockdown podcast. Her story is a testament to identifying a genuine market need, upholding uncompromising standards, and navigating growth with patience and integrity.
Read MoreIs ad fatigue killing your paid campaign performance? Learn why this silent killer leads to declining CTRs & lower ROAS across all platforms. Discover how to combat it with a robust creative pipeline, strategic rotation, diverse formats (UGC, video), and data-driven audience management. Pennock helps you keep your Google Display, Meta, & TikTok ads fresh and converting. Don't let ad fatigue stop your growth!
Read MoreUnpacking Purpose: How 7 Words Can Transform Your Digital Marketing Strategy
Welcome to another edition of The Pennock Knockdown, where we dive into strategies and tactics for digital marketing leaders. In a world saturated with fleeting trends and constant pivots, understanding your core identity is more crucial than ever. That's why in a recent episode, we sat down with Ian Chamandy, a seasoned expert with over 20 years of experience helping more than 400 organizations—and individuals—define their purpose and become consistently, uniquely remarkable.
Read MoreIs your ad creative getting lost? Learn why safe zones & aspect ratios are crucial for Meta & TikTok ads. This blog explains how these elements prevent hidden logos/CTAs, boost CTR, lower CPM, and drive ROI. Master specific guidelines for Stories, Reels, & TikTok, and ensure your ads are always seen. Pennock helps you fix overlooked details for flawless ad performance!
Read MoreIn the ever-evolving landscape of digital marketing, it's easy to get swept up in the latest trends - from TikTok to AI-powered chatbots. Yet, as digital marketing strategist and analytics expert Philippa Gamse highlights on the “Pennock Knockdown” podcast, classic tactics like email continue to deliver impressive results, especially for direct-to-consumer (DTC) brands.
Read MoreHuge news for beauty brands! Starting July 10, 2025, Instagram photos & Reels from professional accounts will appear directly in Google Search results. This is a game-changer for discovery & traffic! Learn what this means for your brand: optimize profiles, use keywords in captions & alt text, prioritize Reels, and leverage UGC for Instagram SEO. Discover how Pennock helps beauty marketers dominate this new search frontier. Don't miss out on this massive opportunity!
Read MoreIn a fast-paced digital world where trends shift overnight, marketing leaders are tasked with balancing big-picture strategy and daily execution. On a recent episode of The Pennock Knockdown podcast, host Nikki sat down with Leslie Llewellyn, founder and principal strategist at Selo Studios. Drawing from over 20 years of global brand strategy and marketing execution, Leslie shared her journey, highlighted effective B2B campaign tactics, and revealed what sets high-performing brands apart in the age of AI.
Read MoreIs your Google Performance Max campaign underperforming? Discover 2 overlooked reasons why PMax fails: incorrect initial product targeting & ignoring product competitiveness (your Shopping Experience Scorecard!). Learn how optimizing these factors unlocks ROAS & conversions. Pennock helps you win the PMax battle.
Read MoreUnlock the power of short-form video for beauty brands in paid media. Discover why authentic content on TikTok, Instagram Reels, and YouTube Shorts is crucial for cutting through noise and driving ROAS. Learn strategic application, how to leverage UGC, and essential measurement tips. Dominate the beauty market with Pennock's insights on effective, conversion-focused video advertising. Master paid social for your beauty brand today.
Read MoreStruggling to be found in beauty e-commerce search? AI is changing the game. This guide demystifies AEO & GEO, showing beauty brands how to optimize content for conversational AI and gain a competitive edge.
Read MoreAt Pennock, we use our Pause Down Threshold Calculator to analytically determine when to cut underperforming ads. This data-driven tool sets clear financial limits for non-engagement, mid-funnel drop-offs, and final conversions. By identifying "kill thresholds" early, we prevent wasted budget, improve ROAS, and accelerate learning across your ad campaigns. Stop relying on gut feelings and start optimizing with precision.
Read MoreExplore the inspiring story of Jessica Sikora, founder of Superbands, a nonprofit transforming music fandom into a force for youth mental wellness. Learn how personal vulnerability and authentic storytelling became her superpower. This blog uncovers Superbands' unique approach to mental health support, key marketing insights on authenticity & emotional connection, and Jessica's advice on taking risks and leveraging your own narrative.
Read MoreAt Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.
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