Is your clean beauty marketing authentic? Learn how to avoid greenwashing and build trust with paid ads. This blog reveals strategies for sustainable beauty brands: transparent messaging, verifiable claims, and creative that shows, not just tells. Discover platform-specific tips for Meta, Google, & Pinterest. Pennock helps your brand genuinely connect & convert conscious consumers. Master authentic paid media for beauty!
Read MoreThe 'skinification' trend is transforming beauty. Learn how applying skincare principles to makeup, hair, & body impacts your paid media! Discover new angles for holistic beauty brands: cross-category targeting, ingredient-focused messaging, and educational ads. Adapt your strategy to meet savvy consumer demands for multi-benefit products & wellness. Pennock helps you optimize paid ads for this evolving market. Unlock holistic beauty growth!
Read MoreIs ad fatigue killing your paid campaign performance? Learn why this silent killer leads to declining CTRs & lower ROAS across all platforms. Discover how to combat it with a robust creative pipeline, strategic rotation, diverse formats (UGC, video), and data-driven audience management. Pennock helps you keep your Google Display, Meta, & TikTok ads fresh and converting. Don't let ad fatigue stop your growth!
Read MoreIs your ad creative getting lost? Learn why safe zones & aspect ratios are crucial for Meta & TikTok ads. This blog explains how these elements prevent hidden logos/CTAs, boost CTR, lower CPM, and drive ROI. Master specific guidelines for Stories, Reels, & TikTok, and ensure your ads are always seen. Pennock helps you fix overlooked details for flawless ad performance!
Read MoreHuge news for beauty brands! Starting July 10, 2025, Instagram photos & Reels from professional accounts will appear directly in Google Search results. This is a game-changer for discovery & traffic! Learn what this means for your brand: optimize profiles, use keywords in captions & alt text, prioritize Reels, and leverage UGC for Instagram SEO. Discover how Pennock helps beauty marketers dominate this new search frontier. Don't miss out on this massive opportunity!
Read MoreIs your Google Performance Max campaign underperforming? Discover 2 overlooked reasons why PMax fails: incorrect initial product targeting & ignoring product competitiveness (your Shopping Experience Scorecard!). Learn how optimizing these factors unlocks ROAS & conversions. Pennock helps you win the PMax battle.
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