The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads

At Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.

Pennock UnlockStephanie LutzJune 12, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment

Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"

There's a science to stopping the scroll, to making people want to know more. It's about crafting messages that resonate, inspire, and convert. And we've put all the secrets into one comprehensive guide. Get ready to elevate your marketing! Download this free creative hook guide book today!

Pennock UnlockCassandra LoveJune 10, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI

At Pennock, we're rethinking social, relevance, and AI. Traditional ads are fading. What's working? Native content that feels real, not staged (think lo-fi videos, memes, raw moments). AI isn't replacing creativity; it's accelerating it, helping us test faster and smarter. Discover 5 quick learnings: embrace native formats, skip the gloss, hook immediately, use AI with intention, and move fast to learn faster. We're auditing creative, testing new formats, and using AI to amplify human ingenuity.

Pennock UnlockStephanie LutzJune 9, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Big Changes to Meta Shops: What E-commerce Businesses Need to Know About the Shift to Website Checkout

Is your e-commerce business ready for Meta Shops' big shift? This guide breaks down the move to website checkout, its impact on ads & reporting, and actionable steps to ensure a smooth transition.

Pennock UnlockCassandra LoveJune 3, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Decoding the Digital Beauty Aisle: How Data Analytics Fuels E-commerce Success

Fuel your beauty e-commerce growth with data-driven insights. Understand customer behavior and optimize campaigns for maximum ROI. Pennock helps you decode the digital beauty aisle.

Pennock UnlockCassandra LoveMay 19, 2025AI, ChatGPT, ECommerce, Marketing, Tiktok ShopComment

Mastering Social Commerce: A Guide to Selling Directly on TikTok, Instagram, Meta & More

Sell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.

Pennock UnlockCassandra LoveMay 13, 2025AI, ChatGPT, ECommerce, Marketing, Tiktok ShopComment

The E-commerce Growth Showdown: SEO vs. SEM - Which Wins for Increasing Sales?

SEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!

Pennock UnlockCassandra LoveMay 6, 2025AI, ChatGPT, ECommerce, MarketingComment

Cracking the Code: Mastering AEO and GEO for E-commerce in the Age of AI (Without Sacrificing SEO)

Navigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.

Pennock UnlockCassandra LoveMay 5, 2025AI, ChatGPT, ECommerce, MarketingComment

Shopify & ChatGPT Integration: The Dawn of Conversational E-commerce

Shopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.

Pennock UnlockCassandra LoveApril 29, 2025Shopify, AI, ChatGPT, ECommerce, Marketing Comment

Your E-commerce Marketing Dream Team: Why Outsourcing to an Agency Makes Sense

Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.

Pennock UnlockCassandra LoveApril 28, 2025Marketing, Hiring An Agency, Small Business

How to Set Realistic Marketing Goals for Your Small Business

Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.

Pennock UnlockCassandra LoveApril 22, 2025Marketing, Hiring An Agency, Small Business

5 Signs Your Small Business Needs a Marketing Agency (and When to Hire)

Is your small business marketing falling short? This guide outlines 5 key signs it's time to hire a marketing agency, helping you make a strategic decision for growth.

Pennock UnlockCassandra LoveApril 21, 2025Marketing, Hiring An Agency, Small Business

Understanding Marketing Jargon: A Small Business Owner's Guide

Confused by marketing terms? This guide demystifies essential concepts like SEO, SMM, and more, empowering small business owners to navigate the marketing landscape and drive growth.

Pennock UnlockCassandra LoveApril 15, 2025Marketing, Analytics, Small Business

The True Cost of DIY Marketing vs. Hiring an Agency: Which Path is Right for Your Business?

Beneath the surface of seemingly saved expenses lies a complex calculation. This article will delve deep into the true cost of DIY marketing versus the investment involved in hiring an agency. We'll explore not just the obvious financial implications but also the hidden costs associated with time, missed opportunities, expertise gaps, and the potential for costly mistakes.

Pennock UnlockCassandra LoveApril 14, 2025DIY Marketing, Hiring An Agency, Marketing, Small BusinessComment