The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads

At Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.

Pennock UnlockStephanie LutzJune 12, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment

Pennock Seeds | Unlocking Performance Max: Smarter Testing for Smarter Results

Google Performance Max (PMax) has become an indispensable tool for digital marketers aiming for growth. But how do you truly unlock its full potential and maximize your return on investment? It all comes down to a smarter testing strategy.

Pennock SEEDsPennock TeamJune 10, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, Machine learningComment

Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"

There's a science to stopping the scroll, to making people want to know more. It's about crafting messages that resonate, inspire, and convert. And we've put all the secrets into one comprehensive guide. Get ready to elevate your marketing! Download this free creative hook guide book today!

Pennock UnlockCassandra LoveJune 10, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI

At Pennock, we're rethinking social, relevance, and AI. Traditional ads are fading. What's working? Native content that feels real, not staged (think lo-fi videos, memes, raw moments). AI isn't replacing creativity; it's accelerating it, helping us test faster and smarter. Discover 5 quick learnings: embrace native formats, skip the gloss, hook immediately, use AI with intention, and move fast to learn faster. We're auditing creative, testing new formats, and using AI to amplify human ingenuity.

Pennock UnlockStephanie LutzJune 9, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Big Changes to Meta Shops: What E-commerce Businesses Need to Know About the Shift to Website Checkout

Is your e-commerce business ready for Meta Shops' big shift? This guide breaks down the move to website checkout, its impact on ads & reporting, and actionable steps to ensure a smooth transition.

Pennock UnlockCassandra LoveJune 3, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

Pennock Seeds | Providing Audience-Led Creative Direction in Machine Learning Campaigns

Machine learning campaigns are powerful, but your creative still needs to speak to your audience. This guide reveals how to craft audience-led creative direction for better results, even in broad campaigns.

Pennock SEEDsPennock TeamMay 28, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, Machine learningComment

Pennock Seeds | Navigating the New Landscape: Digital Advertising for Weight Loss Treatments On Meta & Google

Major changes are here for weight loss ad policies! The FDA, Google, & Meta have updated guidelines. Learn how to stay compliant, shift your messaging to medically guided programs, and keep your campaigns effective. Dive into Pennock Seeds new lesson on the latest updates.

Pennock SEEDsPennock TeamMay 21, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment

The Conversational Checkout: How Messenger & WhatsApp Lead Gen Campaigns Can Supercharge E-commerce Sales

Ready to transform your e-commerce strategy and unlock the power of direct sales through engaging conversations? At Pennock, we possess the expertise and innovative strategies to help your online store seamlessly integrate and effectively leverage Messenger and WhatsApp lead generation campaigns.

Pennock SEEDsPennock TeamMay 14, 2025Analytics, ECommerce, Meta, Andromeda, Meta AdsComment

Pennock Seeds | The AI-Powered E-commerce Revolution: Integrating Shopify and ChatGPT for Unprecedented Growth

ChatGPT & Shopify are changing e-commerce! Learn how AI-powered conversations and new optimization strategies (GEO & AEO) can boost your online store. Ready for the future of retail?

Pennock SEEDsCassandra LoveMay 7, 2025Analytics, ECommerce, Meta, Andromeda, Meta AdsComment

Pennock Seeds | The Andromeda Effect: Navigating the Biggest Shift in Meta Ads

Meta Ads is changing BIG time with Andromeda! Learn about the shift to Advantage+ campaigns, AI-driven optimization, and how to redefine your customer segments for better results. Get ready for the future of Meta advertising!

Pennock SEEDsPennock TeamApril 30, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads

Pennock Seeds | Unlocking E-commerce Growth: A Guide to TikTok Shop for Brands

Unlock e-commerce success on TikTok! This guide explores TikTok Shop features, creator collaborations, and campaign strategies to help brands drive sales and engage with a massive audience.

Pennock SEEDsPennock TeamApril 23, 2025Analytics, Tiktok Shop, tiktok partner, Tiktok, ECommerce

Pennock Seeds | Measuring SEO Performance with Google Analytics 4 (GA4)Turning Insights into Actionable Strategies

Unlock your website's potential! Learn how to measure SEO performance using Google Analytics 4 and Google Search Console. Turn data into actionable strategies to boost traffic, improve rankings, and drive sales. This guide helps small business owners understand key metrics and optimize for SEO performance success.

Pennock SEEDsPennock TeamApril 16, 2025GA4, Analytics, SEO, Google Search Console, Google Analytics

Understanding Marketing Jargon: A Small Business Owner's Guide

Confused by marketing terms? This guide demystifies essential concepts like SEO, SMM, and more, empowering small business owners to navigate the marketing landscape and drive growth.

Pennock UnlockCassandra LoveApril 15, 2025Marketing, Analytics, Small Business