The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads

At Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.

Pennock UnlockStephanie LutzJune 12, 2025Analytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment

Decoding the Digital Beauty Aisle: How Data Analytics Fuels E-commerce Success

Fuel your beauty e-commerce growth with data-driven insights. Understand customer behavior and optimize campaigns for maximum ROI. Pennock helps you decode the digital beauty aisle.

Pennock UnlockCassandra LoveMay 19, 2025AI, ChatGPT, ECommerce, Marketing, Tiktok ShopComment

Mastering Social Commerce: A Guide to Selling Directly on TikTok, Instagram, Meta & More

Sell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.

Pennock UnlockCassandra LoveMay 13, 2025AI, ChatGPT, ECommerce, Marketing, Tiktok ShopComment

The E-commerce Growth Showdown: SEO vs. SEM - Which Wins for Increasing Sales?

SEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!

Pennock UnlockCassandra LoveMay 6, 2025AI, ChatGPT, ECommerce, MarketingComment

Cracking the Code: Mastering AEO and GEO for E-commerce in the Age of AI (Without Sacrificing SEO)

Navigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.

Pennock UnlockCassandra LoveMay 5, 2025AI, ChatGPT, ECommerce, MarketingComment

Shopify & ChatGPT Integration: The Dawn of Conversational E-commerce

Shopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.

Pennock UnlockCassandra LoveApril 29, 2025Shopify, AI, ChatGPT, ECommerce, Marketing Comment