The New York City Medspa Market at a Glance
The most competitive medspa market in the country. NYC practices face CPMs 40–60% above national averages, but also command the highest patient LTV and the most sophisticated aesthetics consumers.
The New York City Medspa Market at a Glance
Medspas in Upper East Side, Midtown, SoHo, and Brooklyn are competing for an increasingly sophisticated patient base. The practices growing fastest aren't necessarily spending the most — they're spending smarter, with creative that resonates and campaigns optimized for booked consultations, not just traffic.
Why Pennock for New York City Medspa Marketing
Pennock is a female-founded performance marketing agency built exclusively for beauty and aesthetics brands. We work with medspa practices across the country — including in markets as competitive as yours — and we bring both the category expertise and the performance data to grow your practice.
These results are from real medspa clients — NicholsMD in Greenwich, CT and Skinfluencers — using the same paid media approach we bring to every market.
Our Medspa Marketing Services
Medspa Marketing FAQs — New York City
NYC is the most expensive medspa ad market in the US. Expect Meta CPMs of $28–$45 and CPLs of $55–$95 for injectables. Google CPC for 'botox nyc' or 'lip filler manhattan' typically runs $12–$22. Strong creative and tight targeting are essential to keeping CPL competitive.
Creative quality and audience specificity. NYC consumers are sophisticated — they respond to real patient stories, transparent pricing, and specific treatment expertise. We've seen smaller practices out-convert bigger spenders by building trust through content rather than trying to win on budget alone.
Upper East Side and Tribeca tend to have the highest LTV patients. Brooklyn (Park Slope, Williamsburg) has lower competition with a growing aesthetics-conscious demographic. Midtown captures high office-worker volume. We tailor geo-targeting by treatment type and budget.
Pennock works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call. We're also performance-first: every decision is tied to CPL, ROAS, and booked consultations — not just impressions or clicks.
Ready to grow your New York medspa practice?
Tell us about your practice and growth goals — we'll show you exactly what's possible with a performance-first paid media strategy built for New York City.
Work With Pennock