How much does medspa paid advertising cost?

Most medspas spend $3,000–$10,000/month on paid media depending on market size and treatment mix. Pennock manages campaigns within that range, focusing on cost-per-lead over cost-per-click — optimizing for booked consultations, not just traffic.

What paid channels work best for medspas?

Meta (Facebook/Instagram) drives the highest volume for medspa lead gen, typically at $30–$60 CPL for botox and filler. Google Search captures high-intent queries like 'lip filler near me.' We run both and let the data decide budget allocation.

How long does it take to see results from medspa ads?

Most clients see meaningful lead volume within 30–45 days. NicholsMD reduced CPM by 30% and grew qualified clicks by 15% within the first month — without increasing spend.

Do you work with medspas that are just starting paid advertising?

Yes. We work with both established practices expanding into new markets and medspas launching their first paid campaigns. We start with a discovery sprint to understand your treatment mix, geography, and patient profile before building out creative.

What makes Pennock different from a general digital marketing agency?

Pennock is a female-founded agency that works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call.

Can you help with medspa SEO as well as paid ads?

Yes. Paid ads fill your pipeline now; SEO builds it long-term. We frequently run both in parallel — using paid data to inform which organic content to prioritize and vice versa.

Do you work with medspas outside of major cities?

We work with medspas across markets, including suburban and mid-size markets. Our NicholsMD client is in Greenwich, CT. Smaller markets often have lower CPCs and faster ranking timelines for local SEO.

Performance Marketing for Luxury Medspas and Aesthetics Brands

Luxury medspas don't need more ad spend. They need smarter ad spend. Pennock is the independent, female-founded performance marketing partner that boutique dermatology practices, injectable-led medspas, and multi-location aesthetics brands trust to scale — without sacrificing brand equity or patient experience.

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Looking for more clients but don’t have time to find them?

There’s a reason why medical spas trust us: we speak their language! We also understand the patient's needs and understand what they’re seeking. We have a proven track record of helping medspas create and execute successful marketing plans, driving traffic and leads to their business. We take care of generating leads so medspa owners can stay focused on providing exceptional aesthetic services.

“Working with the Pennock team on our digital campaigns, especially Google Ads, has been a seamless experience. They’re efficient, responsive, and flexible — always quick to adjust strategy based on performance and shifting goals. We’ve seen strong, consistent results, and their expertise has been key to driving new growth at our practice.”

— Emily Russo, Sr. Marketing Manager, NicholsMD of Greenwich

NicholsMD of Greenwich observed

−30% CPM in 30 days
−16% CPC (same budget)
+15% Qualified Clicks

“Pennock completely changed how we think about paid media. The leads kept coming and the cost kept dropping.”

— Bobby Patel, Business Partner, Skinfluencer Medspa

Skinfluencers Medspa observed

+563% leads in 90 days
−71% CPL
$38.87 Meta CPL

Brands we’ve worked with.

We act as a true strategic and execution arm of our client's aesthetic team, enabling us to collectively win together. Managing an annual media budget upwards of $2M, we’ve produced introduced new clients and new client LTV at rates that wildly exceed our Medspas expectations.

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We operate at the intersection of science and style.

Our work.

Our skincare, wellness, and makeup clients come to us looking for immediate growth. And that’s what we aim to deliver. We’ll get straight to the point, giving you the insights that are worth actioning. No BS storytelling or fluff.

Face Reality Skincare

We increased Face Reality Skincare’s Online Revenue by 350% with a 6X ROAS.

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Gulf Coast Cosmetics

We decreased CPL by 67% while increase lead volume 20%

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Doris Day MD

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Get Inspired.

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Yay! We’re glad you’re here.

To get the ball rolling, we have a few questions for you.

Frequently Asked Questions

Most medspas spend $3,000–$10,000/month on paid media depending on market size and treatment mix. Pennock manages campaigns with that range, focusing on cost-per-lead over cost-per-click — so you're optimizing for booked consultations, not just traffic.
Meta (Facebook/Instagram) drives the highest volume for medspa lead gen, typically at $30–$60 CPL for botox and filler. Google Search captures high-intent queries like "lip filler near me." We run both and let the data decide budget allocation.
Most clients see meaningful lead volume within 30–45 days. Our NicholsMD client reduced CPM by 30% and grew qualified clicks by 15% within the first month — without increasing spend.
Yes. We work with both established practices expanding into new markets and medspas launching their first paid campaigns. We start with a discovery sprint to understand your treatment mix, geography, and patient profile before building out creative.
We're a female-founded agency that works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call.
Yes. Paid ads fill your pipeline now; SEO builds it long-term. We frequently run both in parallel — using paid data to inform which organic content to prioritize and vice versa.
We work with medspas across markets. Smaller markets often have lower CPCs and faster ranking timelines for local SEO.