Medspa & aesthetic marketing
Marketing for medspas, derm practices, and the founders who turn them into brands.
We run paid media and SEO for aesthetic practices that want more bookings — and for the practitioners ready to launch the product line their patients keep asking about. One team, both jobs.
Who we work with
Built for aesthetic practices that think like brands.
Medspas & aesthetic practices
Growing local awareness, consultation requests, and treatment bookings across Google, Meta, TikTok, programmatic, and CTV.
Dermatology & plastic surgery offices
Real performance marketing — paid media tied to booking outcomes, plus the SEO and Google Business Profile work that earns trust before someone clicks.
Founders launching product lines
The aestheticians, derms, and RNs whose patients have been asking "where can I buy this at home" — ready to build the brand around it.
Client wins
Performance our medspa clients have seen with Pennock.
"Working with the Pennock team on our digital campaigns, especially Google Ads, has been a seamless experience. They're efficient, responsive, and flexible — always quick to adjust strategy based on performance and shifting goals."
Emily Russo, Sr. Marketing Manager · NicholsMD of Greenwich
NicholsMD of Greenwich observed
"Pennock completely changed how we think about paid media. The leads kept coming and the cost kept dropping."
Bobby Patel, Business Partner · Skinfluencers Medspa
Skinfluencers Medspa observed
Brands we've worked with
A true strategic and execution arm of our clients' aesthetic teams.
Managing an annual media budget upwards of $2M, we've introduced new clients and lifted new-client LTV at rates that wildly exceed our medspas' expectations.
What we do
A full-stack performance team, in-house under one roof.
No farmed-out work. Strategy, media buying, SEO, and creative all sit on the same team — which is why our clients don't get the "let me check with the ads team" runaround.
Every channel that matters.
Google, Meta, TikTok, programmatic display, Connected TV, and audio — chosen based on your stage and goals, not what we want to bill more of.
From local to AI search.
Technical and on-page SEO, Google Business Profile, ADA compliance, schema markup, and visibility in ChatGPT, Perplexity, and AI Overviews.
Built for paid social.
Ad creative production, landing page strategy, conversion optimization, and brand identity work for practice-to-product-line launches.
Case studies
Our work.
Our skincare, wellness, and makeup clients come to us looking for immediate growth. And that's what we aim to deliver. We'll get straight to the point, giving you the insights that are worth actioning. No BS storytelling or fluff.
Face Reality Skincare
We increased Face Reality Skincare's Online Revenue by 350% with a 6X ROAS.
Learn more
Doris Day MD
Scaled the brand from launch to 2X ROAS within months — and to sustainable profit margins inside year one.
Learn moreThe medspa-to-brand transition
The hardest move in aesthetics — and the one we're built for.
Most agencies can run ads for a medspa. A smaller number can launch a DTC beauty brand. Almost nobody does both.
Dr. Doris Day spent 20+ years as a board-certified dermatologist at Doris Day Medical Care & Aesthetics on NYC's Upper East Side before launching Doris Day MD Skincare — a medical-grade clinical line built around the holistic skin health and moisture-barrier protection she'd been treating in-practice for a decade. Within months, her campaigns were hitting 2X ROAS. One year after launch, Pennock had helped her line scale to strong, sustainable profit margins.
We ran the brand from day one: paid social, creative testing, and SEO.
Common questions
Frequently asked.
Does Pennock only work with medspas and aesthetic practices?
No. We're a performance marketing agency for beauty, skincare, and lifestyle DTC brands generally. The medspa and aesthetic practice work is a specialty within that.
Do you handle local SEO and Google Business Profile work?
Yes. For aesthetic practices, Google Business Profile is usually the single highest-converting organic channel — and we treat it as a first-class deliverable.
Can you run ads for a practice and a product line at the same time?
Yes. That's the configuration we're built for. Most of our medspa clients are already moving toward, or actively launching, a product line.
Are you a healthcare-specialist agency?
No — and that's the point. Healthcare specialists are great at compliance and directory work. Pennock is great at brand, creative, and DTC growth. For practitioners who want their marketing to feel like a brand and not like a pharmacy, that's the difference.
Let's talk
Ready to grow?
Whether you're filling your treatment calendar, planting your flag online, or building the brand your patients keep asking for — we can help.
Or listen to The Pennock Knockdown podcast for what's working in beauty and aesthetic marketing right now.