Marketing for beauty brands, and the founders scaling them into household names.
We run paid media, SEO, and creative for female-focused DTC beauty brands that want more revenue, stronger LTV, and a new-customer engine that keeps compounding. One in-house team, every channel that matters.
Built for beauty brands that think like brands.
Skincare & clinical
Science-backed skincare and clinical lines that need paid media tuned to education, proof, and repeat purchase, not just first-order volume.
Color, fragrance & makeup
Fast-moving color, scent, and makeup brands where creative velocity and TikTok Shop decide who wins the shelf and the feed.
Haircare, body & wellness
Haircare, body, and ingestible wellness brands scaling from launch traction into a durable, profitable growth curve.
Performance our beauty clients have seen with Pennock.
“Nikki and her team go above and beyond as a partner. I’ve worked in the industry for decades and haven’t seen this level of care or attention before.”
“Nikki and Pennock are honest and direct, which I love as someone running a really lean operation. Pennock always has good tests to implement and we generally learn something good.”
A true strategic and execution arm of our clients' teams.
Managing an annual media budget upwards of $7M, we've produced an average 5.87X return on ad spend and $41.1M in revenue for our beauty clients.
A full-stack performance team, in-house under one roof.
No farmed-out work. Strategy, media buying, SEO, and creative all sit on the same team, which is why our clients never get the “let me check with the ads team” runaround.
Every channel that matters.
Meta, TikTok and TikTok Shop, Google, Amazon, programmatic, and retail media, chosen for your stage and margin, not what we want to bill more of.
From search to AI answers.
Technical and on-page SEO, content, schema markup, and visibility in ChatGPT, Perplexity, and AI Overviews so you get found before the click.
Built for paid social.
Ad creative production, landing-page strategy, conversion optimization, and brand identity work that keeps your best-performing angles fresh.
Our work.
Our skincare, wellness, and makeup clients come to us looking for immediate growth. That’s what we aim to deliver, straight to the point, insights worth actioning. No BS storytelling or fluff.
Kinship
A skincare brand built by scientists and industry experts hired Pennock as their external marketing department, driving awareness, sales, and retention end to end.
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Face Reality Skincare
We increased Face Reality Skincare’s online revenue by 350% with a 6X ROAS.
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Marie Veronique
Developed new audience personas to fuel growth while holding performance in a competitive skincare market.
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The hardest move in beauty, and the one we're built for.
Plenty of agencies can run a promo calendar. Fewer can scale a DTC beauty brand profitably across Meta, TikTok Shop, Amazon, and retail at the same time, without letting new-customer acquisition slide or margin erode.
That’s the work we do. We treat paid media, creative, and SEO as one system: creative testing feeds the algorithm, SEO and AI visibility lower the cost of every click, and retention keeps LTV climbing. The result is growth that compounds instead of spiking and fading.
We act as the strategic and execution arm of your team, so acquisition, creative, and retention pull in the same direction.
Frequently asked.
Does Pennock only work with beauty and skincare brands?+
Do you handle TikTok Shop and retail media, not just Meta?+
Can you run acquisition and retention at the same time?+
What size brand is the right fit?+
Ready to grow?
Whether you’re scaling acquisition, launching a new collection, or building a new-customer engine that keeps compounding, we can help.
Or listen to The Pennock Knockdown podcast for what’s working in beauty marketing right now.