Developed new audience personas to fuel growth on Meta.

Situation.

Our ultimate goal was to determine who is most likely to purchase Marie Veronique products to increase the ROAS of our paid media efforts

Objectives.

Engagement: Determine where our audience will engage

Creative: Determine creative performance varied between audiences

Profitability: Exceed 2X ROAS goal

Our Approach.

1. We decided to separate our persona into 3 identifiable audiences: beauty, wellness, and fashion

2. PNK identified brands, interests and activities that Marie Veronique consumers were likely to identify with to build out 3 separate audiences 

3. Each audience had the same creative assets presented to them 

 Services Provided.

• Audience Creation and Research 

• Campaign Planning

• Optimizations