The Paid Media Agency Trusted By
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Increased eCom revenue 350% and exceeded a 6X ROAS
CLIENT: Face Reality Skincare
INDUSTRY: Beauty
SHORT TERM RESULTS: 41% increase in ROAS in 30 days
LONG TERM RESULTS: 350% revenue growth in 12 months
In just 4 months we unlocked 125% more MRR
CLIENT: City Lights SF
INDUSTRY: Home Decor
SHORT TERM RESULTS: 125% increase eCom Revenue in 4 months
LONG TERM RESULTS: 212% Increase in ROAS in 12 months
233% Lift in ROAS
CLIENT: Juvia’s Place
INDUSTRY: Beauty
SHORT TERM RESULTS: 104% Increase In Ad Profit In 60 Days
LONG TERM RESULTS: 660% revenue growth in 12 months
Our Process
The Cascade Method
Unlock 25% ROAS Growth in 90 Days: The Proven Strategy Behind $50M in Revenue for eCom Brands
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Choosing where to invest your ad budget is no small task. With hundreds of data points to consider, most agencies, consultants, and platform reps offer broad guidelines—because it’s not their money on the line.
At Pennock, we take a data-driven approach to budget allocation, strategically spreading your ad dollars across the platforms where they’re most likely to convert shoppers into customers.
We don’t chase vanity metrics. The only metric that matters is conversions.
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Relying on pixel data alone just isn’t enough anymore. To get your ads in front of the right buyers, we need to unify all your data sources—email lists, CRM, Facebook pixels, Google tags, Conversions API, and everything in between—making it actionable for the algorithm.
This also means auditing your Google Analytics setup to ensure accuracy and eliminate duplicate data that can skew reporting.
You’d be surprised how often we find this issue—and how much it affects results.
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Most brands and agencies spread their ad budget evenly throughout the week, just as Facebook and Google suggest. But if everyone follows the same playbook, how can you expect different results?
Each brand, platform, and campaign has specific days and times when customers are most likely to convert. It’s our job to find out when those windows are for your brand across every platform and campaign.
Yes, it’s a lot of work—but no one said scaling was easy. Success doesn’t come from one big lever—it’s 1,000 tiny ones. Once optimized, these give you a serious advantage over your competition.