Kelsey Barker talks about how her tween hobby of finger boarding positioned her to learn what most marketers don’t learn until their twenties and how she’s leveraging these skills for Yaza Foods.
Read MoreMeta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
Read MoreEmily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
Read MoreWhat started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.
Read MoreMeta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
Read MoreGoogle Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
Read MoreIn a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.
Read MoreDiscover how to use generative AI in Google Ads scripts to streamline workflows, optimize ad performance, and drive better ROI. Learn actionable strategies and tools for smarter PPC management.
Read MoreFrom pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation!
Read MoreDiscover insider strategies for navigating Google's constant updates and automation push. Learn how to outsmart Google Ads, improve campaign performance, and retain control.
Read MoreAt Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.
Read MoreLearn how to optimize your B2B lead generation on Google with strategies to attract high-quality leads, reduce wasteful traffic, and maximize ROI. Discover best practices for performance tracking, data integration, and more.
Read MoreLearn how to use Meta’s Brand Safety and Suitability controls to align your ads with your brand values. Discover tools like inventory filters, block lists, and budget scheduling for optimal ad performance.
Read More
