On Episode 23 of The Pennock Knockdown we explore Jennie Gao's unique journey from lawyer to CPG founder! Learn how she built Versine Skin & Nourisher, embracing expert collaboration & strategic marketing. A story of adaptability for aspiring entrepreneurs.
Read MoreMachine learning campaigns are powerful, but your creative still needs to speak to your audience. This guide reveals how to craft audience-led creative direction for better results, even in broad campaigns.
Read MoreGet the blueprint for modern beauty success! This episode of The Pennock Knockdown features MOB Beauty's journey, highlighting how they're revolutionizing the industry through conscious formulation, eco-friendly practices, and authentic community engagement. Learn their secrets to building lasting loyalty.
Read MoreMajor changes are here for weight loss ad policies! The FDA, Google, & Meta have updated guidelines. Learn how to stay compliant, shift your messaging to medically guided programs, and keep your campaigns effective. Dive into Pennock Seeds new lesson on the latest updates.
Read MoreFuel your beauty e-commerce growth with data-driven insights. Understand customer behavior and optimize campaigns for maximum ROI. Pennock helps you decode the digital beauty aisle.
Read MoreDiscover the entrepreneurial journey of Avery West on The Pennock Knockdown. From startup life to founding her marketing agency, she shares invaluable advice on brand building, client relationships, and trusting your strengths.
Read MoreReady to transform your e-commerce strategy and unlock the power of direct sales through engaging conversations? At Pennock, we possess the expertise and innovative strategies to help your online store seamlessly integrate and effectively leverage Messenger and WhatsApp lead generation campaigns.
Read MoreSell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.
Read MoreThe Pennock Knockdown EP 20 | Paume founder Amy Welsman redefines hand care. Learn about launching during the pandemic, building a niche, and the power of sustainable growth. Insights for e-commerce leaders.
Read MoreChatGPT & Shopify are changing e-commerce! Learn how AI-powered conversations and new optimization strategies (GEO & AEO) can boost your online store. Ready for the future of retail?
Read MoreSEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!
Read MoreNavigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.
Read MoreBeauty founders: Scaling up shouldn't be a barrier. Discover how Anthony Standifer and mSEED Group is redefining contract manufacturing, providing low minimums and custom formulations to help new brands thrive in the beauty industry.
Read MoreMeta Ads is changing BIG time with Andromeda! Learn about the shift to Advantage+ campaigns, AI-driven optimization, and how to redefine your customer segments for better results. Get ready for the future of Meta advertising!
Read MoreShopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.
Read MoreAchieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
Read MoreIn an evolving retail landscape, breaking down silos between marketing and operations is critical for profitable growth. Retailytics' Bellamy Grindl offers actionable strategies for brands to integrate inventory, buying, planning, and data analytics.
Read MoreUnlock e-commerce success on TikTok! This guide explores TikTok Shop features, creator collaborations, and campaign strategies to help brands drive sales and engage with a massive audience.
Read MoreAchieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
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