The Los Angeles Medspa Market at a Glance
LA is the aesthetics capital of the US — high volume, high competition, and an influencer-driven culture that rewards visual-first creative. CPMs run 30–50% above national averages, but LTV is among the highest in the country.
The Los Angeles Medspa Market at a Glance
Medspas in Beverly Hills, West Hollywood, Santa Monica, and Brentwood are competing for an increasingly sophisticated patient base. The practices growing fastest aren't necessarily spending the most — they're spending smarter, with creative that resonates and campaigns optimized for booked consultations, not just traffic.
Why Pennock for Los Angeles Medspa Marketing
Pennock is a female-founded performance marketing agency built exclusively for beauty and aesthetics brands. We work with medspa practices across the country — including in markets as competitive as yours — and we bring both the category expertise and the performance data to grow your practice.
These results are from real medspa clients — NicholsMD in Greenwich, CT and Skinfluencers — using the same paid media approach we bring to every market.
Our Medspa Marketing Services
Medspa Marketing FAQs — Los Angeles
LA is among the top 2 most competitive medspa markets nationally. You're competing against practices with large followings, established reputations, and high ad spend. The key differentiator is creative — specifically real patient content that feels native to the platform, not produced.
Body contouring (CoolSculpting, Emsculpt) and Morpheus8 perform extremely well in LA given the body-conscious culture. Botox and filler still drive the highest volume. We typically recommend starting with injectables for lead gen and using body contouring campaigns to drive higher-ticket consultations.
Yes, but strategically. Micro-influencers (10K–100K followers) with authentic aesthetics audiences drive better CPL than celebrity partnerships. Paid ads amplify influencer content effectively — we frequently repurpose influencer videos as paid creative to combine organic credibility with paid reach.
Pennock works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call. We're also performance-first: every decision is tied to CPL, ROAS, and booked consultations — not just impressions or clicks.
Ready to grow your Los Angeles medspa practice?
Tell us about your practice and growth goals — we'll show you exactly what's possible with a performance-first paid media strategy built for Los Angeles.
Work With Pennock