The Chicago Medspa Market at a Glance
Chicago is an underserved medspa market relative to its population — which creates a real opportunity. CPMs run 10–20% above national averages, competition is lower than coastal cities, and the affluent North Side and suburban markets are growing fast.
The Chicago Medspa Market at a Glance
Medspas in Gold Coast, Lincoln Park, River North, and the North Shore suburbs are competing for an increasingly sophisticated patient base. The practices growing fastest aren't necessarily spending the most — they're spending smarter, with creative that resonates and campaigns optimized for booked consultations, not just traffic.
Why Pennock for Chicago Medspa Marketing
Pennock is a female-founded performance marketing agency built exclusively for beauty and aesthetics brands. We work with medspa practices across the country — including in markets as competitive as yours — and we bring both the category expertise and the performance data to grow your practice.
These results are from real medspa clients — NicholsMD in Greenwich, CT and Skinfluencers — using the same paid media approach we bring to every market.
Our Medspa Marketing Services
Medspa Marketing FAQs — Chicago
Relative to NYC and LA, Chicago is moderately competitive — which is actually an advantage for practices investing in paid ads and SEO now. CPMs are lower, organic keywords are less contested, and there's significant unmet demand in the suburbs north of the city.
The Gold Coast and Lincoln Park draw high-income urban patients. The North Shore suburbs (Evanston, Winnetka, Lake Forest) have affluent demographics with strong LTV. We frequently run separate geo-targeted campaigns for the city core vs. the suburbs.
Faster than coastal markets. With strong creative and a dedicated landing page, most Chicago medspa clients see meaningful lead volume within 30 days. SEO rankings for local keywords like 'botox chicago' typically show movement within 60–90 days.
Pennock works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call. We're also performance-first: every decision is tied to CPL, ROAS, and booked consultations — not just impressions or clicks.
Ready to grow your Chicago medspa practice?
Tell us about your practice and growth goals — we'll show you exactly what's possible with a performance-first paid media strategy built for Chicago.
Work With Pennock