Most medspas spend $3,000–$10,000/month on paid media depending on market size and treatment mix. Pennock manages campaigns with that range, focusing on cost-per-lead over cost-per-click — so you're optimizing for booked consultations, not just traffic.

Meta (Facebook/Instagram) drives the highest volume for medspa lead gen, typically at $30–$60 CPL for botox and filler. Google Search captures high-intent queries like "lip filler near me." We run both and let the data decide budget allocation.

Most clients see meaningful lead volume within 30–45 days. Our NicholsMD client reduced CPM by 30% and grew qualified clicks by 15% within the first month — without increasing spend.

Yes. We work with both established practices expanding into new markets and medspas launching their first paid campaigns. We start with a discovery sprint to understand your treatment mix, geography, and patient profile before building out creative.

We're a female-founded agency that works exclusively in beauty and aesthetics — which means your account team already understands injectables, laser treatments, and the patient journey. You're not explaining what a medspa is on our first call.

Yes. Paid ads fill your pipeline now; SEO builds it long-term. We frequently run both in parallel — using paid data to inform which organic content to prioritize and vice versa.

We work with medspas across markets. Smaller markets often have lower CPCs and faster ranking timelines for local SEO.