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Mapping GA UA to GA4
Mapping GA UA to GA4
Pennock TeamDecember 5, 2022
Pros vs Cons of Google Discovery Ads
Pros vs Cons of Google Discovery Ads
Paid MediaPennock TeamNovember 30, 2022
Trends that Marketers Should Leverage in 2023
Trends that Marketers Should Leverage in 2023
Pennock TeamNovember 29, 2022
Meet our Founder
Meet our Founder
The Pennock WayPennock TeamNovember 15, 2022
Collection Pages vs. Product Detail Pages: A Home Decor Test on Pinterest
Collection Pages vs. Product Detail Pages: A Home Decor Test on Pinterest
Paid MediaPennock TeamOctober 20, 2022
Our Q4 2022 Paid Media Checklist
Our Q4 2022 Paid Media Checklist
The Pennock WayNikki LindgrenSeptember 14, 2022
Why Home Decor Brands Should Advertise on Pinterest
Why Home Decor Brands Should Advertise on Pinterest
Pennock TeamAugust 29, 2022
Learning Session: Meta Conversion Campaigns
Learning Session: Meta Conversion Campaigns
Pennock TeamJune 29, 2022
Digital Marketing: Industry Insights
Digital Marketing: Industry Insights
Pennock TeamJune 15, 2022
Advertising vs. Marketing. What is the Difference?
Advertising vs. Marketing. What is the Difference?
Pennock TeamJune 10, 2022
The Power of UGC
The Power of UGC
Pennock TeamJune 9, 2022
GA4 Event+Parameter Setup
GA4 Event+Parameter Setup
Nikki LindgrenJune 3, 2022
Upgrade from GA (Google Universal Analytics) to GA4
Upgrade from GA (Google Universal Analytics) to GA4
Nikki LindgrenMay 23, 2022
Retargeting Strategies that Work
Retargeting Strategies that Work
Pennock TeamMay 18, 2022
eCom Customer Retention: Building Lifetime Relationships
eCom Customer Retention: Building Lifetime Relationships
Pennock TeamMay 10, 2022
Data Analysis of Top Paid Media Assets for Fashion & Lifestyle Brands
Data Analysis of Top Paid Media Assets for Fashion & Lifestyle Brands
Pennock TeamMay 2, 2022
Our data suggests it's time to reduce spend on Facebook
Nikki LindgrenApril 28, 2022
Modern KPIs: The Rise of ACOS, MER, and Weighted CAC
Nikki LindgrenApril 7, 2022
Causes of declining ROAS for Beauty Brands
Causes of declining ROAS for Beauty Brands
Nikki LindgrenMarch 9, 2022
The Paid Media Decision Tree
The Paid Media Decision Tree
The Pennock WayDiana PatinoFebruary 28, 2022
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Looking for a partner who understands the nuances of beauty, lifestyle, and home? Our versatile, female-led team creates high-converting campaigns that stand out. We specialize in maximizing ROAS and building customer loyalty with smart, ROI-driven strategies that deliver real results.

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