Generate UTM Codes with Ease: UTM Builder

Welcome to our UTM builder! There are three basic UTM parameters to use:

1. UTM Source — Where the traffic is coming from
The actual source of traffic, meaning the channel you got the traffic from.
For example, if you are creating a URL for a paid traffic campaign on Meta Ads, the source is “meta”.

2. UTM Medium — The type of traffic, or which kind of tool you used to get it
UTM Medium is the equivalent of marketing channel (these generally match back to default channel groupings in Google Analytics).

3. UTM Campaign — The actual campaign that you got your traffic from
This is where you put the actual campaign name. If it’s a paid traffic campaign, simply copy the campaign name from your paid channel.

Website URL *

Campaign source * The referrer (utm_source)

Marketing medium * The channel (utm_medium)

Campaign name * Specific product or promotion (utm_campaign)

Campaign content Differentiator for A/B tests (utm_content)

Campaign term For paid search, the keywords for the ad (utm_term)

Fill all required UTM fields to obtain the URL.

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