Calculate Return on Ad Spend

Knowing how to calculate ROAS comes into play when advertising budgets geared toward direct response are considered. ROAS is shorthand for Return on Ad Spend and is a common measure of advertising efficiency.

Enter two of the three options below to identify the missing metric.

Total campaign revenue How much a campaign brings in without subtracting marketing costs.

$

Total campaign cost

$

Return on ad spend (ROAS) Ratio of how much revenue you get for a given campaign.

Check out our CPM (cost per thousand impressions served) and CAC (customer acquisition cost) calculators.