Google’s February 2026 Core Update: Authority is the Only Currency
Google just dropped the February 2026 Core Update. If your rankings shifted this month, don’t panic. Strategize.
This update isn't a penalty. It’s a recalibration. Google is refining how it defines helpful, trustworthy content. At Pennock, we see a clear pattern: the algorithm is doubling down on human-centric signals.
Here is what you need to know to stay ahead.
What’s Changing?
Google is moving away from rewarding "SEO content." It now prioritizes Topical Authority.
Depth Over Breadth: Thin, keyword-targeted blogs are losing. Comprehensive topic clusters are winning.
User Intent is King: If a user "pogo-sticks" back to the search results, your content failed. High engagement and scroll depth are now primary ranking signals.
AI Scrutiny: Automation without oversight is a liability. Google is hunting for original perspectives and fact-validated depth that LLMs often miss.
The Strategic Response
Stop chasing algorithms. Start earning trust.
Audit for Gaps: Identify where your content lacks depth. Strengthen internal linking to prove your expertise.
Optimize for Humans: Read your copy aloud. If it sounds like a template, rewrite it.
Humanize AI: Use AI for structure, but use experts for the insights. Proprietary data and first-hand experience are your best defense.
Prioritize Satisfaction: Ensure every page answers the user's question immediately and clearly.
The Pennock Perspective
SEO is no longer about volume; it’s about positioning. Core updates favor brands that invest in long-term authority rather than short-term hacks.
The direction of search is clear: Authority. Engagement. Human-centered strategy. These are no longer "nice-to-haves." They are requirements for survival.
Align your strategy with these principles now.