Situation.
YesTo came to our agency looking for paid media management ot grow their awareness and product recall after years of reduced marketing budgets had reduced their overall awareness. While learning about Pennock’s services they requested we also begin doing SEO for them given SEO hadn’t been touched in nearly a decade!
The client quickly gained confidence in our work style and skills during our weekly calls and we flabbergasted at how quickly SEO could improve for them.
Objectives.
Traffic: Increase QoQ SEO traffic by 25%
Revenue: Ensure SEO sustained a 1.50% site conversion rate while more traffic started comping in.
Visibility: Work towards improving page presence for the top pages of the website known for converting customers the best.
Our Approach.
We reviewed their current landscape auditing their on-page stats along with their main SEO competitors
Analyzed their product performance, understanding which skincare product had the highest traffic, sales, and conversion rate.
Devised a recommendation on which pages, keywords, and anchor text for backlink to focus on quarter over quarter.
Project-managed all aspects of SEO for existing and newly launched pages of the website
In-flight SEO optimizations and backlink management
Provided framework for site migration from an SEO perspectives
Services Provided.
Technical SEO audit
Schema SEO audit
ADA compliance audit
SEO gap analysis
SEO keyword & page strategy
On-page optimizations
Backlink development
“Nikki and her SEO team are game changers. I wish I would have been introduced to Pennock earlier.”
Key Results.
+24
new backlinks per month
+73%
Increase in SEO revenue
🡱+75%
Increase in SEO traffic
