Leveraged A/B tests on Meta to determine which LP produced the highest engagement.

Situation.

We had been using the Store Locator page to direct traffic interested in VI Peels. The landing page had a map and list of practitioners who offer VI Peel to the clients. But the landing page itself did not have any details about the peel itself. Hence our suggestion for performing an A/B test to determine which landing page was more effective for our audience. The first LP was the Store Locator page and the second LP was Patient Results which contained all the details about the peels offered by Vitality Institute.

Objectives.

Engagement: Determine which landing page was most engaging to our core audience

Our Approach.

1. Performed an A/B testing experiment on Meta with the same Targeting, Headlines, and Creatives but directed users to different landing pages

2. The test was run for 7 days where the platform was showing one of the two landing pages to half of the audience and the other landing page to another half

3. After the test, we analyzed the time duration spent on each page and the bounce rate

 Services Provided.

• Creative Direction and Briefs

• A/B Testing for Landing Page

• Paid Media Management

• New Channel Setup