Situation.
SOKO Jewelry, an ethical and handcrafted jewelry brand, was looking to increase sales within the US market by reaching audiences outside of search and social channels while maintaining a ROAS above a 1.7X on Programmatic.
Objectives.
Profitability: Established ROAS benchmark and worked diligently to improve metrics
KPI Goal: Exceed 1.7X ROAS goal
Our Approach.
We allocated the advertising budget effectively to meet the online sales goals for SOKO
Launched a display campaign, targeting individuals reading about fashion, accessories and jewelry and categorized as avid shoppers. Using a combination of 3rd-party and custom segments to build their audience pool, our Programmatic team retargeted anyone who visited their website.
In collaboration with the Programmatic team, we made real-time optimizations to improve campaign performance
After 60 days, we presented our analysis of the creative performance and provided SOKO’s design team with creative best practices and guidelines to follow
Services Provided.
Media Planning
Creative direction
Programmatic Ads Management
Analysis and Reporting
Key Results.
12X
Average ROAS for our Retargeting audience
+84%
Higher Conversion Rate compared to other channels
🡱3.3X
Average Blended ROAS
