Key Result.
We improved ROAS by 43% and increased the Customer Lifetime Value by 1.3X.
Fine tuned approach to audience targeting.
We analyzed our historical data to determine when our campaigns started to show diminishing returns across paid social, YouTube, and programmatic. We developed an audience refresh cadence, channel by channel, to continually generate strong results.
We utilized our celebrity and influencer assets, and a heavy rotation of UGC — ultimately driving a 51% improvement in CAC for Quay.
photos and video courtesy of QUAY.