Paid Media Specialist

Pennock is growing, and we’re adding a Paid Media Specialist to our dynamic team! We are looking for a Paid Media Specialist to implement, optimize, and analyze paid marketing campaigns across all digital channels.

Each day at Pennock is different from the previous one and we’re looking for a candidate who is excited by a fast-paced environment, wants to learn new things, and is fired up about working in paid media. If any of this sounds like you, we look forward to seeing your application soon!

About You

You understand the paid media landscape and have managed integrated digital marketing campaigns from client approval to execution.

Responsibilities  

• Execute paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats

• Measure and report performance of digital marketing campaigns

• Identify trends and insights, and optimize spending and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications  

• Bachelors degree 

• 3+ years of digital marketing experience 

• Previous agency experience

• Analytical and data story-telling experience

Benefits  

• Health, dental, vision

• 401(k) match

• Unlimited PTO

• Referral + retention bonus

Pennock is an equal opportunity employer. It prohibits discrimination based on age, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, state, and local laws. Pennock is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.