Paid Media Specialist

Pennock is growing, and we’re adding a Paid Media Specialist to our dynamic team! We are looking for a Paid Media Specialist to implement, optimize, and analyze paid marketing campaigns across all digital channels.

Each day at Pennock is different from the previous one and we’re looking for a candidate who is excited by a fast-paced environment. This is a role for someone who wants to learn new things, and is fired up about working in paid media. You instinctively know to check campaign performance daily, know how to optimize campaigns and the “WHY” behind what you do and is comfortable being measured on KPIs across several client accounts

At Pennock, we focus on ecommerce and DTC brands in beauty, fashion, and lifestyle. If any of this sounds like you, we look forward to seeing your application soon!

About You

You check your campaign's performance metrics multiple times per day. You are non-stop looking for ways to tweak and refine ad campaigns to drive stronger results. You crank through SOPs and checklists, ensuring you have the latest practices implemented in your campaigns. You understand the quantitative data behind digital marketing platforms, their machine learning, and how the algorithms work to drive action. You are constantly looking for ways to get into new betas and recommend channel expansion to your clients. You believe optimizing your work is just as important as optimizing campaigns. You understand the logic behind a good promotion and a good landing page. You like working with eCom and DTC brands. You love fashion, lifestyle products, and consumer brands.

You aren't afraid of hitting monthly goals and managing to KPIs. In fact, you're thrilled to be judged on your performance, knowing numbers don't lie! You enjoy the challenge of working with multiple clients and needing to be at the top of your game to prove you are the right specialist for their account.

Responsibilities  

• Execute paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats

• Measure and report performance of digital marketing campaigns

• Identify trends and insights, and optimize spending and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications  

• 2+ years of digital marketing experience, agency background preferred.

• Bachelor's degree in marketing, advertising, or a related field, or equivalent experience.

• Deep knowledge of Google Ads and paid social platforms.

• Experience optimizing landing pages and user funnels.

• Strong analytical skills, including building Google Data Studio reports.

• Self-starter with the ability to work autonomously and take initiative.

• Organized and able to manage multiple projects and client accounts independently.

• Strong communication and presentation skills.

• Preferred: Google Ads Search and Measurement certifications, prior agency experience.

Benefits  

• Health, dental, vision

• 401(k) match

• Unlimited PTO

• Referral bonus

Pennock is an equal opportunity employer and does not discriminate based on any protected class under applicable law. Contact us if you need accommodation during the interview process.