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Advantage+ Shopping proves it has advantages.

Tested an Advantage+ shopping campaign together with its business-as-usual campaigns we saw a 220% increase in ROAS!

 
 
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Situation.

Despite having a generous budget to allocate towards Meta, Quaker Marine Supply, a contemporary lifestyle brand, was not experiencing significant MoM growth.

Objectives.

Profitability: Increase in monthly revenue

KPI: Exceed a 2X ROAS on Meta

 
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Our Approach.

  1. Launched a new channels to reach audiences beyond the obvious platforms: Meta, Google, and Reddit

  2. Launched 6 different ad variations using the winning assets and ad copy to let the machine learning determine which ad to serve to consumers

  3. Adjusted Media Model Mix— ultimately, giving the majority of the budget to the best new customer ROAS platforms

Services Provided.

  • Media Planning

  • Meta Ads Management

  • Analysis and Reporting

 
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Key Results.

 

+35%

increase in CTR for our Advantage+ Campaign

+48K

boost in revenue from our Advantage+ Campaign

 🡱2.7X

ROAS for our Advantage+ Campaign