Situation.
Despite having a generous budget to allocate towards Meta, Quaker Marine Supply, a contemporary lifestyle brand, was not experiencing significant MoM growth.
Objectives.
Profitability: Increase in monthly revenue
KPI: Exceed a 2X ROAS on Meta
Our Approach.
Launched a new channels to reach audiences beyond the obvious platforms: Meta, Google, and Reddit
Launched 6 different ad variations using the winning assets and ad copy to let the machine learning determine which ad to serve to consumers
Adjusted Media Model Mix— ultimately, giving the majority of the budget to the best new customer ROAS platforms
Services Provided.
Media Planning
Meta Ads Management
Analysis and Reporting
Key Results.
+35%
increase in CTR for our Advantage+ Campaign
+48K
boost in revenue from our Advantage+ Campaign
🡱2.7X
ROAS for our Advantage+ Campaign