Situation.

Juvia’s Place is a multi-million dollar makeup brand, offering a unique array of highly-pigmented cosmetic products designed especially for people of color left behind by the largest cosmetic brands, and makeup enthusiasts looking for products in-tune with their need for dramatic cosmetic expression.

Objectives.

Brand Sentiment: Juvia’s Place had grown exceptionally fast, and had experienced some growing pains resulting in some negative consumer feedback which was overshadowing the brand perception.

Awareness: Expand their brand awareness and top of funnel initiatives for their eCom website. 

Our Approach.

The 4 C’s

We immediately realigned the brand with core values: Character, Commitment, Credibility and Culture. Utilizing these core values, we built out a brand persona and worked cross-functionally with a wide array of marketing talent to speak to our defined customer, win their business and gain their trust.

Consumer Fit Messaging

We developed relevant ad messaging to engage the right customer at the right time across a multi-channel marketing structure including Google Search, Google Shopping, YouTube, Facebook/Instagram, Facebook/Instagram Shopping, and Messenger. Messaging focused on Juvia’s Place value proposition, unique product offerings, and reputation. 

Encouraging Positive Sentiment

With better messaging, consumer experience and engagement, we helped change the brand perception. Increasing positive sentiment, engagement and reviews.

 Services Provided.

• Brand Strategy and Realignment

• Marketing Program Management

• Paid Media Management

• Ad Copy + Asset Development