Challenges

• Meta Shop Restrictions: ieró’s ability to leverage Meta Shop, their top-performing platform for conversions, was halted when Shopify flagged CBD in their ingredients. This forced the brand to shift away from a proven sales channel.

• Lower Website Conversion Rate: With Meta Shop no longer an option, ieró had to rely solely on website campaigns, which historically delivered a lower conversion rate, creating added pressure to drive results through less effective channels.

Solution & Approach

• Issue Resolution: Pennock worked hand-in-hand with ieró to address the Shopify flagging issue and began exploring alternative solutions to restore Meta Shop access in the future.

• Ad Strategy Pivot: To maintain momentum, Pennock shifted the focus to website-only campaigns. Simultaneously, they enhanced ieró’s website performance, ensuring it could deliver a seamless user experience and drive higher conversions.

• Website Optimization: By recommending strategic landing page optimizations, Pennock improved the shopping journey, increasing ieró’s website conversion rate by an impressive 218%.

• Bottom-of-Funnel Campaigns: With increased traffic flowing to ieró’s website, Pennock implemented a bottom-of-funnel strategy to drive repeat purchases and foster customer loyalty, capitalizing on the growth from the revamped campaigns.