Situation.
After the holidays, ELSE Lingerie had difficulty achieving a 2X ROAS. Despite our team's efforts in creating new audiences on Meta, we were unable to see any significant improvement in our targeting. However, when Advantage+ Shopping Campaigns on Meta became available to ELSE, we opted for this more efficient approach.
Objectives.
KPIs: Exceed ROAS goal of 2X
Our Approach.
Launched an Advantage+ Campaign alongside our manual Prospecting and Retargeting campaigns
Launched 4 different ad variations using the top-performing assets and ad copy to let the machine learning determine which ad to serve to consumers
Adjusted daily spend across Meta — ultimately, giving most of the budget to the Advantage+ Campaign
Services Provided.
Media Planning
Meta Ads Management
Analysis and Reporting
Key Results.
+85%
increase in ROAS in 30 days
+23%
boost in CTR
🡱8X
ROAS for our Advantage+ Campaign
