Situation.
City Lights SF Lighting Showroom is located in San Francisco. They needed a strong strategy to improve their brand awareness and SEO traffic.
Objectives.
Brand Awareness: To increase brand awareness and improve the ranking of branded keywords.
Engagement: Increase site traffic
Our Approach.
We audited the website and developed the plan to improve overall website health and user experience.
We did keyword gap analysis to audit website keywords with keywords of their competitors.
We worked on the website schema markup to improve the website traffic.
We audited website backlinks and disavowed the toxic backlinks.
We optimized the website by working on page title and meta descriptions.
Services Provided.
Backlink Health Check
Schema Markup Report
Developed real-time dashboard
Content cluster for future blogs
Site Audit
Keyword GAP Analysis
Internal Linking
Page Title & Meta Description
“Pennock’s team has been amazing to work with. They have implemented great strategy to improve overall SEO health and revenue.”
Key Results.
🡱+61%
Increase in SEO Traffic
+46%
Increase in Revenue
🡱+12,500
Ranked Keywords
+58%
Growth in SEO Impressions
+65%
Increase in SEO Conversion Rate
