The Marketing Strategy That Rebuilt VSPOT’s Confidence in Paid Media

How VSPOT Increased Leads by 49% and Lowered CPL by 24% with Smarter Paid Media

Situation.

VSPOT, a fast-growing intimate wellness brand with a niche but passionate customer base, was facing major roadblocks in scaling their lead generation. Despite offering unique services with proven results, they were struggling with:

Low Lead Volume

Existing paid media channels weren’t delivering the quantity or quality of leads they needed to grow.

High Cost Per Lead

With inefficiencies in targeting and creative strategy, their spend wasn’t translating into ROI.

Poor Site Engagement

Website sessions were short and bounce rates were high, indicating misaligned messaging and targeting.

 

The emotional toll was real: the internal marketing team felt stuck, frustrated by their inability to break through the noise and scale their customer acquisition cost-effectively.

 

Our Approach.

We implemented a full-funnel paid media strategy that brought together targeting precision, conversion-focused creative, and smart bidding:

  1. Audience Segmentation: We used historical data and lookalike modeling to isolate high-intent user segments across Meta and Google.

  2. Creative Revamp: We built new ad creative that directly addressed pain points and clearly conveyed VSPOT’s differentiators, layered with compelling CTAs.

  3. Landing Page Collaboration: Partnering with VSPOT’s team, we optimized high-traffic pages to reduce bounce and increase time on site.

Performance Iteration: Constant testing allowed us to refine based on real-time learnings and keep momentum strong.

Objectives.

Objective 1: Volume | Significantly increase the number of high-quality leads via paid digital channels.

Objective 2: Efficiency | Lower CPL by optimizing the funnel from ad creative through to lead form conversion.

Services Provided.

  • Google Ads (Search, Display, Retargeting)

  • Meta Ads (Facebook & Instagram)

  • Creative Strategy & Production

  • Conversion Rate Optimization

Results & Impact.

The results spoke for themselves:

  • Qualified leads grew by 49% quarter-over-quarter.

  • Cost per lead dropped by 24%.

  • Google Ads Lead Form Conversion Rate surged by 80%.

  • Engagement metrics improved across the board, with bounce rate dropping by 8%, impressions increasing by 46%, and session duration increasing by 18%.

  • But beyond the metrics, VSPOT felt re-energized and confident again. Their team no longer felt like they were “throwing money at ads”—they had a system that worked, a team they could trust, and results they could see.

↑80%

Increase in Google Ads Lead Form Conversion Rate

↓24%

Decrease in Cost Per Lead (CPL)

↑49%

Increase in Qualified Leads