Situation.

Bloomlife is the first to market wearable tech for expecting mothers and their care teams. Their product offers valuable contraction insights during the 3rd trimester of pregnancy.

Bloomlife needed to could cut through the crowded maternity (parenting) space to establish authority, compel clicks, and users who would convert. They needed to show substantial growth in a short period of time with a limited marketing budget.

Objectives.

Brand: Increase brand awareness and authority in the prenatal community.

Acquisition: Validate product acquisition journeys and test value propositions across various user cohorts.
Reach the number of qualified conversions (or micro-conversions) within the timeline and CAC parameters set.

Engagement: Drive existing users to engage with their wearable device, engage with more content, and refer their friends/healthcare team to Bloomlife.

Our Approach.

Adopted Bloomlife’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among our target audiences.

1. Set up all user journeys and product funnels to ensure marketing decisions are influenced by product analytics.

2. Deployed rapid experimentation across multiple channels to achieve product/market fit as part of the product launch strategy.

3. Deployed rapid experimentation across Meta Ads, Pinterest, Programmatic, and Google Search to establish a secure lead generation pipeline and quickly scale the user base.

4. Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform.

5. Developed an SEO and content strategy to establish Bloomlife as an authority and thought leader in the prenatal vertical.

 Services Provided.

• Product-led growth strategy

• Price testing strategy

• Quarterly projections

• Paid media management

• Audience hyper-targeting