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Our data suggests it's time to reduce spend on Facebook
Nikki LindgrenApril 28, 2022
Modern KPIs: The Rise of ACOS, MER, and Weighted CAC
Nikki LindgrenApril 7, 2022
Causes of declining ROAS for Beauty Brands
Causes of declining ROAS for Beauty Brands
Marketing StrategyNikki LindgrenMarch 9, 2022
The Paid Media Decision Tree
The Paid Media Decision Tree
The Pennock WayDiana PatinoFebruary 28, 2022
Get Data Visualization & Storytelling To Work For You
Get Data Visualization & Storytelling To Work For You
The Pennock WayDiana PatinoFebruary 15, 2022
6 Steps to Setup Your Supplemental Feeds For Google Shopping Ads
6 Steps to Setup Your Supplemental Feeds For Google Shopping Ads
Paid MediaPennock TeamFebruary 7, 2022
Accelerating Trust with Team Members and Clients
Accelerating Trust with Team Members and Clients
The Pennock WayNikki LindgrenJanuary 21, 2022
Pregnancy Tech & Service Industry Paid Media Benchmarks
Pregnancy Tech & Service Industry Paid Media Benchmarks

Interested in running paid media for your pregnancy tech brand? Let’s chat!

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Paid MediaNikki LindgrenJanuary 17, 2022
Gen Z Values Novelty Over Brand Names, According To Pinterest
Gen Z Values Novelty Over Brand Names, According To Pinterest

Shopping insights from Gen Z.

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Marketing StrategyPennock TeamJanuary 10, 2022
Identify Winning Paid Media Creative Combinations for Beauty Brands
Identify Winning Paid Media Creative Combinations for Beauty Brands
Pennock TeamDecember 30, 2021
Strategic Planning: Playing to Win in Digital Marketing
Strategic Planning: Playing to Win in Digital Marketing

Playing to WIN: a playbook to help structure the vision, strategy, and execution of your business.

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The Pennock WayNikki LindgrenDecember 16, 2021
Guardrails for a Successful Partnership with a Paid Media Agency
Guardrails for a Successful Partnership with a Paid Media Agency

A few to consider before hiring an agency.

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The Pennock WayNikki LindgrenDecember 9, 2021
Google Analytics: How to Use the Time Lag Report
Google Analytics: How to Use the Time Lag Report
Pennock TeamOctober 29, 2021
Pinterest Marketing: Best Practices
Pinterest Marketing: Best Practices

Make Pins that get results! This simple guide of best practices will help people take notice and take action.

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Marketing StrategyPennock TeamOctober 21, 2021
Breaking Down Marketing Funnels
Breaking Down Marketing Funnels

A marketing funnel is a system designed to attract and convert customers to your business. Here's how it works in a nutshell...

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Marketing StrategyPennock TeamOctober 8, 2021
How Marketers Can Prepare for Holiday 2021
How Marketers Can Prepare for Holiday 2021

Holiday marketing is a priority for brands. We’ve outlined some trends and insights that will help you prep for the holiday season.

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Marketing StrategyJessi LindgrenSeptember 13, 2021
Increase Your Brand Awareness with Influencer Marketing
Increase Your Brand Awareness with Influencer Marketing

Reach new audiences with a successful influencer marketing campaign - it’s easier than you think!

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Marketing StrategyPennock TeamAugust 31, 2021
Simplify Your Digital Campaigns With a Decision Tree
Simplify Your Digital Campaigns With a Decision Tree

Do you use decision trees for your paid media campaigns? They might just be the answer to making smarter and faster decisions!


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The Pennock WayPennock TeamAugust 5, 2021
iOS 14: Our Performance Findings
iOS 14: Our Performance Findings

How the iOS 14 update is impacting our clients and our next steps.

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The Pennock WayNikki LindgrenJuly 23, 2021
7-Step Ad Copy Checklist
7-Step Ad Copy Checklist

A seven-step checklist to craft well written ad copy that will help reach people interested in your product or services.

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Pennock TeamJuly 7, 2021
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Looking for a partner who understands the nuances of beauty, lifestyle, and home? Our versatile, female-led team creates high-converting campaigns that stand out. We specialize in maximizing ROAS and building customer loyalty with smart, ROI-driven strategies that deliver real results.

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