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Pinterest Marketing: Best Practices
Pinterest Marketing: Best Practices

Make Pins that get results! This simple guide of best practices will help people take notice and take action.

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Marketing StrategyPennock TeamOctober 21, 2021
Breaking Down Marketing Funnels
Breaking Down Marketing Funnels

A marketing funnel is a system designed to attract and convert customers to your business. Here's how it works in a nutshell...

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Marketing StrategyPennock TeamOctober 8, 2021
Why Your Brand Should Be Advertising On Pinterest

With over 450 active monthly users, every brand can benefit from the use of Pinterest ads in their digital marketing strategy.

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Marketing StrategyPennock TeamSeptember 30, 2021
How Marketers Can Prepare for Holiday 2021
How Marketers Can Prepare for Holiday 2021

Holiday marketing is a priority for brands. We’ve outlined some trends and insights that will help you prep for the holiday season.

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Marketing StrategyJessi LindgrenSeptember 13, 2021
Increase Your Brand Awareness with Influencer Marketing
Increase Your Brand Awareness with Influencer Marketing

Reach new audiences with a successful influencer marketing campaign - it’s easier than you think!

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Marketing StrategyPennock TeamAugust 31, 2021
Facebook Ads: The Review Process
Facebook Ads: The Review Process

Let’s face it...rejection hurts. We’re here to help get your rejected Facebook ads approved.

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Pennock SEEDsPennock TeamAugust 17, 2021
Simplify Your Digital Campaigns With a Decision Tree
Simplify Your Digital Campaigns With a Decision Tree

Do you use decision trees for your paid media campaigns? They might just be the answer to making smarter and faster decisions!


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The Pennock WayPennock TeamAugust 5, 2021
iOS 14: Our Performance Findings
iOS 14: Our Performance Findings

How the iOS 14 update is impacting our clients and our next steps.

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The Pennock WayNikki LindgrenJuly 23, 2021
7-Step Ad Copy Checklist
7-Step Ad Copy Checklist

A seven-step checklist to craft well written ad copy that will help reach people interested in your product or services.

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Pennock SEEDsPennock TeamJuly 7, 2021
How to Increase Your ROAS
How to Increase Your ROAS

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend.


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Marketing StrategyPennock TeamJune 16, 2021
iOS 14 Update: What It Means For Digital Marketers
iOS 14 Update: What It Means For Digital Marketers

With more and more users opting out of tracking with the iOS 14 update, what can marketers do to make the most of their marketing efforts?

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Marketing StrategyPennock TeamMay 28, 2021
Make The Most Of Your Digital Ad Experience
Make The Most Of Your Digital Ad Experience

What to consider when creating purpose-driven marketing campaigns and experiences.

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Marketing StrategyJessi LindgrenApril 22, 2021
Optimizing Your Customer Acquisition Costs with Facebook Manual Bidding
Optimizing Your Customer Acquisition Costs with Facebook Manual Bidding

Having issues keeping your Facebook Ads under control? Manual bidding might be the way to go.


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Paid MediaDiana PatinoMarch 15, 2021
What Businesses Need to Know About the Apple iOS 14 Privacy Update
What Businesses Need to Know About the Apple iOS 14 Privacy Update

How the Apple iOS 14 Privacy Update Will Impact Your Ecom Business.


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Marketing StrategyDiana PatinoJanuary 21, 2021
What’s In a Business Name?
What’s In a Business Name?

Sometimes we’re just a little too close to the business to know what’s a problem and what isn’t...is your brand name a problem?


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The Pennock WayNikki LindgrenJune 2, 2020
Beauty & The Coronavirus
Beauty & The Coronavirus

One Beauty Brand’s Journey to Increasing Success During a Pandemic.

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The Pennock WayNikki LindgrenApril 22, 2020
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Looking for a partner who understands the nuances of beauty, lifestyle, and home? Our versatile, female-led team creates high-converting campaigns that stand out. We specialize in maximizing ROAS and building customer loyalty with smart, ROI-driven strategies that deliver real results.

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