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7-Step Ad Copy Checklist
7-Step Ad Copy Checklist

A seven-step checklist to craft well written ad copy that will help reach people interested in your product or services.

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Pennock SEEDsPennock TeamJuly 7, 2021
How to Increase Your ROAS
How to Increase Your ROAS

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend.


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Marketing StrategyPennock TeamJune 16, 2021
iOS 14 Update: What It Means For Digital Marketers
iOS 14 Update: What It Means For Digital Marketers

With more and more users opting out of tracking with the iOS 14 update, what can marketers do to make the most of their marketing efforts?

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Marketing StrategyPennock TeamMay 28, 2021
Make The Most Of Your Digital Ad Experience
Make The Most Of Your Digital Ad Experience

What to consider when creating purpose-driven marketing campaigns and experiences.

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Marketing StrategyJessi LindgrenApril 22, 2021
Optimizing Your Customer Acquisition Costs with Facebook Manual Bidding
Optimizing Your Customer Acquisition Costs with Facebook Manual Bidding

Having issues keeping your Facebook Ads under control? Manual bidding might be the way to go.


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Paid MediaDiana PatinoMarch 15, 2021
What Businesses Need to Know About the Apple iOS 14 Privacy Update
What Businesses Need to Know About the Apple iOS 14 Privacy Update

How the Apple iOS 14 Privacy Update Will Impact Your Ecom Business.


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Marketing StrategyDiana PatinoJanuary 21, 2021
What’s In a Business Name?
What’s In a Business Name?

Sometimes we’re just a little too close to the business to know what’s a problem and what isn’t...is your brand name a problem?


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The Pennock WayNikki LindgrenJune 2, 2020
Beauty & The Coronavirus
Beauty & The Coronavirus

One Beauty Brand’s Journey to Increasing Success During a Pandemic.

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The Pennock WayNikki LindgrenApril 22, 2020
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Looking for a partner who understands the nuances of beauty, lifestyle, and home? Our versatile, female-led team creates high-converting campaigns that stand out. We specialize in maximizing ROAS and building customer loyalty with smart, ROI-driven strategies that deliver real results.

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