Curious about Metaverse Ads?
The metaverse has been all the rage for a handful of our clients. It refers to a virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet. The metaverse runs paid advertising (surprise, surprise!).
Given the metaverse isn’t a single entity that owns the entire metaverse, paid marketing there is still a little bit of the wild west and Pennock helps our clients navigate the landscape, delivering plans for the best options for their DTC growth goals.
There are various ways that companies can engage in paid marketing in the metaverse, including:
Sponsored events: Companies can sponsor events or experiences within virtual worlds or augmented reality apps to promote their products or services.
Virtual billboards: Companies can purchase ad space on virtual billboards within virtual worlds or augmented reality apps to display their ads.
In-app advertising: Companies can advertise their products or services within virtual worlds or augmented reality apps through banner ads, interstitial ads, or other types of in-app advertising.
Virtual product placements: Companies can place their products within virtual worlds or augmented reality apps as a way to promote them to users.
It is important for companies to consider the target audience and the overall aesthetic of the virtual space when implementing paid marketing strategies in the metaverse.
We work with Metaverse Residents for billboard placements and Decentraland and the Sandbox for our predominately DTC clients.
If you are interested in learning more, get in touch!