A full-funnel strategy led to success for Beni Rugs on Pinterest.

Interest based, keywords and retargeting audiences were created to increase web traffic, while staying above a 4X ROAS.

Situation.

Beni Rugs, a customizable Moroccan rug brand that blends ancient techniques with modern design was looking to improve its online presence and boost overall sales. Beni turned to Pennock to help scale their advertising efforts in the saturated Home Decor category on Pinterest.

Objectives.

Engagement: Increase website traffic

Profitability: Established ROAS benchmark and worked diligently to improve metrics

Our Approach.

Developed a full-funnel strategy, launching Traffic campaigns to increase web traffic, alongside Prospecting campaigns and Retargeting campaigns to drive growth and sales.
Tested a variety of assets, from video to GIF and static images with and without text overlay to determine what type of creative was most engaging.
Targeted luxury lifestyle keywords, architecture and interior design interests, as well as home decor enthusiasts to drive conversions.